From the course: Business Development Foundations: Alliances & Partnerships
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Domain expertise to thrive in business development
From the course: Business Development Foundations: Alliances & Partnerships
Domain expertise to thrive in business development
- When you were interviewing for your role in business development, you were probably asked what domain expertise you are bringing. Domain expertise refers to any field, industry, or subject matter in which you have specialized knowledge. To have domain expertise, you probably studied or worked in a role that focused on that specific area. You might have domain expertise in a particular industry, like manufacturing, or with a particular functional area, like accounting, or a particular type of deal structure, like mergers. And, of course, if you've worked at your organization for a long time, your domain expertise might lie within your company itself. You might be an expert on how your company works. There are several ways to develop domain expertise. For example, if a job requires domain expertise in selling to the military, you might qualify if you have sold any product to military organizations or if you were in the…
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