From the course: Build Your Marketing Technology Stack

How to get started with marketing technology (MarTech)

From the course: Build Your Marketing Technology Stack

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How to get started with marketing technology (MarTech)

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- Many marketers come to me completely lost when it comes to MarTech. Which platform should I use? Which tools are right for my business? Am I getting the most out of my marketing technology investment? With over 10,000 different marketing tools out there and countless use cases, it's not surprising that MarTech can cause a headache and confusion for many businesses. That's why I put together this LinkedIn learning course to help ground marketers with principles that you can use in any business and in any industry. I'm Darrell Alfonso, a MarTech author and expert and I'm passionate about helping companies implement and achieve success with marketing technology. I'll be walking you through the strategies, best practices and practical tips on how you can build a MarTech stack for your business that drives real measurable results. Let's jump right in.

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