Worth the watch; having done many presentations over many years, the top take away was to remember to 'flip the script' from thoroughly informing of all your offerings to instead discover your client's high-level objectives and then demonstrate alignment with your solutions. A slightly more refined take on 'solving pain points'. Cheers.
B2B Sales Strategy: How to Effectively Engage Executives
With Lisa Magnuson
Liked by 914 users
Duration: 39m
Skill level: Beginner
Released: 10/4/2022
Course details
Engaging executives is essential if you want to develop and close your top B2B sales opportunities and build client loyalty over time. Top level decision makers only spend time with salespeople who understand their priorities and add value for them during every interaction. In this course, Lisa Magnuson, a strategic sales expert, shows you how to leverage win themes—the areas where your prospect's priorities overlap with the strengths of your offerings—to gain executive receptivity when selling in a B2B context.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Priscila Mariotto
Priscila Mariotto
Gerente Comercial / Gestão de Vendas / Gestão de equipe comercial e atendimento ao cliente
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Jasmeet Bassan
Jasmeet Bassan
Beginner | Life Coach | Personal Development Coach | AI Engineer | Data Scientist | Developer | Solution Architect | Student | Azure AI Services
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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