From the course: Account Management: Maintaining Relationships
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Two-way referring
From the course: Account Management: Maintaining Relationships
Two-way referring
- The final advice for this section is one that brings a triple benefit, and that is by becoming a two way referrer. This is to refer your customers to your network and your network to your customers. That benefits you, as you have a happier customer, it benefits your customer, as they'll have met someone who can help them, and it benefits your network, as they've met someone who they can help or buy from them. People love being referred to one another. It's a compliment because it means they like you enough and you show enough value that people want to introduce you to their network. You expand your network, you meet new people, you hear new stories, and so on. It's just great for all involved. So consider who you can refer this new client to and vice versa. Customers, suppliers, peers, anyone in your professional or personal network. Is there anyone you know in complementing industries? Do you think anyone in…
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