From the course: Account Management: Maintaining Relationships
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Keep it regular
From the course: Account Management: Maintaining Relationships
Keep it regular
- Something important to all of this is to keep momentum. How do you grow a snowball as big as you can? You don't roll it like a bowling ball as hard as you possibly can. You give it small, regular pushes to keep it moving and gathering snow, getting bigger and bigger. So if you're trying to grow a relationship with your customer like a snowball, then you do just that. You don't just meet them once and then never again. You make the meetings a regular recurring event. You book in a regular event from the start if you can and that way it becomes a habit and habits are hard to drop. There's also less pressure on each meeting because it's simply one of your regular get-togethers rather than a high-pressure individual meeting. So how often should you be having these meetings? Well, that's a decision you need to make and what I can't tell you the answer to. However, err on the side of caution here and remember that less is more.…
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