A Beginner’s Guide to Social Selling on LinkedIn
With Lorenzo Johnson and Madecraft
Liked by 56 users
Duration: 1h 3m
Skill level: General
Released: 5/16/2024
Course details
The transition to remote work has significantly altered our conventional understanding of "normal," especially impacting how sales and marketing teams leverage social media to identify, nurture, and convert prospects. In this course, social selling expert Lorenzo Johnson unveils effective strategies and tactics for utilizing LinkedIn to forge relationships and generate leads, thereby boosting sales. Lorenzo begins by demystifying social selling and demonstrating how to enhance your LinkedIn profile for optimal visibility. He then guides you through activating LinkedIn's creator mode and leveraging its features to expand your reach. Further, Lorenzo delves into the LinkedIn Sales Navigator, showcasing its advantages for compiling a targeted lead list. Lastly, he outlines a methodical approach to conducting strategic outreach on the platform. Completing this course equips you with a thorough understanding of leveraging LinkedIn's functionalities to effectively identify, nurture, and convert prospects, ultimately driving sales growth.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructors
Learner reviews
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Orlanda (Tina) Clark-Perrault
Orlanda (Tina) Clark-Perrault
Military Outreach Rep @ CSU | Best-Self Mgmt, Personal Connections
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone
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