From the course: A Beginner’s Guide to Social Selling on LinkedIn
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LinkedIn product pages
From the course: A Beginner’s Guide to Social Selling on LinkedIn
LinkedIn product pages
As seen on TV. We're all familiar with this type of commercial. It's been used to advertise everything from nonstick pans to super strong tape. Product marketing is a wide reaching umbrella that can include this kind of advertising. But to borrow a phrase that's been burned in our collective consciousness forever, Wait, there's more! In our increasingly digital world, traditional product marketing has been taken to the next level. In this lesson, I'll highlight the big points of product marketing strategy, and then I'll dive into how you can use LinkedIn to strengthen your approach. Product marketing strategy is a term used to describe every step of the marketing process for a product. We're so used to thinking of marketing as ads that it's tempting to think that's all product marketing is. However, marketing a new product begins back at the inception of the product itself and is strategic product marketing strategies. First Product Pages. LinkedIn Product Pages let you feature all of…
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