From the course: A Beginner’s Guide to Social Selling on LinkedIn
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Building a lead list
From the course: A Beginner’s Guide to Social Selling on LinkedIn
Building a lead list
If you're in sales or business development, you know prospecting is a never ending task. If you're in a niche market, prospecting can be an even more daunting task. But what if there is a tool out there to help prospect list building seamless and even help you expand on that list without you having to do anything? Well, look no further, as LinkedIn has a premium sales tool inside of Sales Navigator that does just that. In this video, I'm going to show you LinkedIn's approach to building a lead list and all the filters that you'll have at your disposal so that you can begin to create your own targeted lead list, no matter how broad or niche. First, use premium search filters based on personal or organizational parameters. This will help you be strategic with your engagement strategies as you can customize your approach based on your audience. These search filters include: geography, sector, company size, company revenue, first second and third degree connections, and job titles…
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