Wholesale Director

Our client is a global luxury fragrance company that is looking for a new North America Wholesale Director to oversee their wholesale business. This role will lead both sell-in and sell-through on a national level.

Duties and Responsibilities Include:

Drive Sales Growth

• Optimize the execution of North American sales strategy to achieve Sell-In and Sell-Out targets

• Propose sales expansion plans at retailers’ doors across the North American region

• Define and manage the end-to-end customer journey delivered in all wholesale locations

• Manage and mentor the National and Regional Sales Managers in North America

• Oversee and guide the National and Regional Sales Managers in the strategy and execution of their sell-out acceleration activities

• Ensure brand merchandising and grooming guidelines are implemented

• Monitor Beauty Advisor KPIs and metrics to ensure high standards of performance and ensure all targets are met

• Oversee retailer inventory levels and purchase orders on a weekly basis

• Oversee organization of in-store shifts and coordinate salary and commission payments with HR

• Supervise discount and volume negotiations with retailers.

Business Support Functions

• Work closely with the VP of Sales to identify opportunities for new sales opportunities

• Represent and advocate retailer needs with internal cross-functional partners in marketing, merchandising, and education

• Oversee execution of retailer assets, merchandising, promotional and launch calendars

• Regularly meet with regional managers and local store managers and teams to present seasonal company updates and marketing activities.

. Reporting & Forecasting

• Consolidate regional forecast

• Collect weekly and monthly sell-out sales data per retailer by SKU

• Weekly reporting, including promotional activities and activations

• Track & analyze competitive promotions to establish learnings and better future planning.

• Share a quarterly recap highlighting achievements and areas for improvement

• Analyze and track sell-out trends across retailers, recap quarterly

• Weekly and monthly reporting on sales KPIs, Sell-in and Sell-Out reporting for beauty advisors

• Provide analytics and feedback on existing products and new products from retailers

• Maintain and improve data collection in-store and conduct monthly analysis on customer behavior, demographics and purchase patterns.

Education & Experience:

• Bachelor’s degree

• At least 10+ years of experience in retail or sales roles involving working with high-end retailers • Proven track record of success in meeting sell-out targets in the skin care industry

Skills & Requirements:

• Fluent in English. Any additional languages would be a plus

• Must have experience in both sell-in and sell-through

• Must have background working with luxury retailers and department stores such as Neiman Marcus, Saks, Bloomingdales, etc

• Experience managing 30mil + in business

• Entrepreneurial, results-oriented mindset with the ability to spot original opportunities and create strong partnerships

• Creative problem-solving skills, proven ability to analyze and consolidate large volumes of data, develop a fact-based point of view, and communicate it effectively

• Ability to work independently within a rigorous deadline schedule, multitask, and prioritize

• Ability to function, adapt, and be flexible in a fast-paced, rapidly changing environment