Website Manager (15137, Grade 28)

Description

Montgomery Parks is seeking a skilled and highly organized Website Manager who will oversee the website and digital accessibility. This position is part of the Public Affairs and Community Partnerships division and is responsible for ensuring digital assets are inclusive and accessible to all users, regardless of ability. The position will also manage the department’s website overseeing publishing standards and optimizing digital content to enhance search engine optimization. This position will collaborate department-wide to ensure digital accessibility compliance and oversee website layout and maintenance.

The Maryland-National Capital Park and Planning Commission (M-NCPPC) is a six-time National Gold Medal Award Winner. Behind the vast and diverse Montgomery Parks system is a career staff complement of nearly 800 employees, 419 parks and almost 37,000 acres of park land that serves a diverse population of more than one million residents in the Washington, DC metro area. Go to our website to learn more: https://www.montgomeryparks.org/

DIVERSITY STATEMENT: Montgomery Parks believes that diversity in all dimensions of the organization supports and bolsters the innovative thinking essential to its success. Montgomery County Parks does not make hiring decisions on the basis of race, ethnicity, national origin, gender, gender identity, sexual orientation, age, disability, religion, political affiliation, ideology, or status as a Veteran.

Please Note: The salary range listed above represents the earning potential for this position. Salary is commensurate with experience.

Examples of Important Duties

What the job will involve:

• Ensure the website and third-party software vendors meet the digital accessibility standards of WCAG 2.1 AA, or the most recent standard.
• Manage and update guidelines and standards manual for website accessibility which include quality control for content, documents, graphics, photography, videography, and social media.
• Develop accessibility training materials and train staff on best practices and WCAG 2.1 AA standards, or the most recent standard.
• Conduct site-wide comprehensive accessibility audits and remediation, and participate in Commission-wide audits and remediation
• Work with people with disabilities to test documents and web page content for accessibility using their screen readers and other assistive technologies.
• Implement an SEO strategy that positively impacts web traffic, engagement, and other established website KPIs.
• Report accessibility, SEO, and research efforts to supervisor.
• Navigate WordPress templates, components, and modules, and adding/editing content (copy, images, video, tagging, SEO metadata) to compose accessible web content based on digital brand guidelines.
• Evaluate, recommend, and consult with vendors that support website improvements, security, and ongoing maintenance.
  
  

Important Knowledge, Skills, And Characteristics

Knowledge:

• Web Content Accessibility Guidelines (WCAG) 2.1 AA: In-depth understanding of digital accessibility standards and guidelines.
• Assistive Technologies: Familiarity with screen readers and other assistive technologies used by people with disabilities.
• SEO Best Practices: Knowledge of search engine optimization strategies and how they impact web traffic and engagement.
• Web Development and Design: Basic understanding of web development principles, including HTML, CSS, JavaScript, and WordPress.
• Digital Brand Guidelines: Understanding of digital brand guidelines to ensure consistency and quality across web content.
  
  

Skills:

• Accessibility Audits and Remediation: Ability to conduct comprehensive accessibility audits and implement remediation strategies.
• Content Management: Proficiency in managing and updating website content, including documents, graphics, photography, and videography, ensuring all are accessible.
• Training Development and Delivery: Skill in developing training materials and effectively training staff on accessibility standards and best practices.
• SEO Implementation: Skill in implementing SEO strategies to improve web traffic and engagement.
• Vendor Evaluation: Ability to evaluate and consult with vendors for website enhancements, security, and maintenance.
  
  

Abilities:

• Attention to Detail: Ability to meticulously ensure that all digital content meets accessibility standards.
• Analytical Thinking: Ability to analyze website performance and accessibility, identify issues, and recommend improvements.
• Communication: Strong verbal and written communication skills to effectively report efforts and train staff.
• Problem-Solving: Creative problem-solving skills to address and resolve accessibility issues.
• Teamwork: Ability to work collaboratively with various teams and individuals, including people with disabilities, to test and improve web content accessibility.
• Ability to effectively manage multiple tasks in a fast-paced environment
  
  

Minimum Qualifications

• Bachelor's Degree in Communications, Journalism, Public Relations, English, Political Science, Marketing or any related field.
• Four (4) years of experience in journalism, marketing, or public affairs.
• An equivalent combination of education and experience may be substituted, which together total eight (8) years.
• May require a valid driver's license in accordance with both State and Commission rules and regulations. Driver’s license must be unencumbered by restrictions, revocations, suspensions, or points that could limit the employee’s ability to drive Commission vehicles or perform driving duties required of their position.
  
  

Preferred Qualifications:

• Minimum two years’ experience performing high-level web development responsibilities
• Certification in web accessibility such as WAS, CPACC, CPWA, or Trusted Tester
• Bilingual/multilingual a plus.
  
  

Supplemental Information

Class Specification : Public Affairs & Marketing Specialist III -1614

Working Conditions:

• Work is primarily performed in an office with considerable pressure to meet deadlines.
• Hybrid Telework is available after six months of employment.
• Driving is required.
• Regular contact and interaction with the staff.
• Available to occasionally work outside normal business hours such as evenings, weekends, and holidays.
  
  

May be subject to medical, drug and alcohol testing.

M-NCPPC's DIVERSITY STATEMENT:

The Maryland-National Capital Park and Planning Commission (M-NCPPC) is an Equal Opportunity Employer. We celebrate a workplace culture of diversity, equity and inclusion without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, sexual orientation, marital status, disability, genetic information, gender identity, or any other non-merit factor.

Applicants with Disabilities under the Americans with Disabilities Act.

If you require accommodations or special arrangements due to a qualifying disability, please notify the Recruitment & Selections Services Unit at the time of applications at or 301-454-1411 (Maryland Relay 7-1-1)

M-NCPPC will make all efforts to reasonably accommodate you.