Vice President of Channel Sales

Our client, a leading meat manufacturer, is seeking a sales executive with excellent leadership skills to create and maintain a high-performing sales culture.

As the VP of Channel Sales, you will manage, train and inspire a team of national channel sales leaders, regional sales brokers and broker network partners. The ideal candidate will have a strong background in selling protein and/or refrigerated food products into convenience stores, drug stores and/or dollar stores, in addition to foodservice.

This role requires travel up to 40% of the time.

Responsibilities:

• Channel expertise to include : Food Service, QSR, Fast Casual, C-Store, Drug, Dollar, DIY/Farming, Distributor/Operator, Sporting Goods and Amazon
• Creation, execution and reporting of tactical national channel accounts business plan to deliver assigned net sales revenue targets
• Establish, monitor and manage direct reports’ performance on critical KPI’s including customer activity, consumer pipeline velocity & conversion and overall sales target achievement for each territory within assigned geography
• Facilitation and performance management of account joint plans (JBP’s) to deliver national business objectives
• Demonstrate a thorough understanding of product value proposition, market landscape, competitive actions and user needs across categories and departments
• Build and maintain productive relationships with leadership at key end users, customer, agency, broker and distributor partners
• Daily utilization of selling function capabilities to include systems, category, commerce marketing, shopper, reports and sales system to optimize time, communication and direction
• Active and responsible management of financial investments related to personnel, brokers and customer funding (pricing, promotions, merchandising and media, etc.)
• Act as the customer voice to provide ongoing market intelligence and competitive response options to senior management
• Participate in cross-functional teams to create and implement customer-specific communications and promotions, product development, process improvement and strategic initiatives

Qualifications:

• BA degree in related field, or equivalent combination of education and experience (MBA preferred)
• 10+ years of sales experience
• Strong understanding of all CPG business functions and strategic acumen