Sr. Brand Strategist

6 month contract. Potential to extend.

Client: A major global corporation and leader in their industry with annual revenue over $90 B and employing over 250,000.

Overview:

As a Sr. Brand Strategist, play a central role in executing the strategy to deliver profitable growth and key near-term operations for a specific brand(s). Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including sales, operations, and finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.

Role:

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research.
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications.
• Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results.
• Provide P&L ownership to ensure that key business KPIs are met including revenue, profit, market share and brand health.
• Perform end-to-end cross functional leadership to drive optimized portfolio & value chain.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges.
• Track sales, consumption, and consumer trends to identify gaps / opportunities.
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach.
• Manage accurate and healthy demand forecast process including inventory at warehouse.
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency.
• Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.
• Activate brand’s nutrition health and wellness proposition in consumer communication.
• Work to produce continuous growth out of total demand generation dollars.
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach.
• Manage budget, as well as evaluate share, sales and profit for the brand.
• Support packaging changes due to product, graphic and/or formula changes.
• Partner with sales and customers to execute strategy and win the sale in an omni-channel environment.
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment.
• Manage product/brand/marketing communications strategy, media strategy, MBP & QBR, PFME, consumer pricing, marketing operations & execution, insights & analytics, e-commerce, agency management, supply/materials tradeoffs, and customer meetings.

Qualifications:

• 5 – 8+ years consumer packaged goods (CPG) experience.
• Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills.
• Experience leading marketing communication projects including digital and media strategies.
• Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI, Circana or Nielsen knowledge is required).
• Experienced managing P&L and budgets.
• Demonstrated problem-solving and analytical capabilities with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
• University degree (BA/BS) in Marketing or related business field or equivalent experience.
• MBA is a plus.
• Knowledge of budget control methods, policies and procedures.
• Food industry experience is a plus.