Run the day-to-day execution of social media for the brand, including scheduling, posting, and community managing across platforms – mainly, but not limited to Instagram, Facebook, Pinterest, YouTube and TikTok.
Suggest social media tactics for key platforms aligning with overall marketing and business strategy, initiatives, and goals.
Act as the voice of the brand on the front lines with consumers by responding to DMs, Instagram comments, and more in real-time.
Build monthly content calendars and manage the creative development process to execute. This includes copywriting and managing the production of photos, videos, and other social-first content.
Maintain a brand-right voice and consistent look and feel across platforms.
Spearhead influencer marketing program to increase brand visibility across channels.
Build and execute a social media content roadmap to produce optimized content for each platform.
Project manage the production of social media content (done in-house) from conception to execution.
Develop social media campaigns for new product launches and other marketing initiatives as needed.
Oversee website and blog content, including conceptualizing, writing, and posting content.
Set, measure and monitor KPIs (including growth and engagement targets), generate insights, and provide recommendations for go- forward strategy.
Assist in delivering monthly and quarterly analytics reports.
Benchmark the brands against key competitors and identify areas of opportunity.
Monitor, allocate, and oversee the monthly marketing budget for social media campaigns in support of business goals and objectives.
Build relevant consumer audience groups, boost posts and create strategic social media ads.
Requirements:
2+ years of experience managing social media for a CPG brand or product
Deep understanding of and passion for the ever-evolving social media landscape
Experience researching, acquiring, and working with influencers
Experience reporting to internal stakeholders on social media performance, KPIs and optimization
Experience working in Meta Business Suite, as well as boosting and running Facebook, Instagram, Pinterest, YouTube and TikTok ads
Experience building relevant audiences and supporting ecommerce efforts resulting in high conversions
Experience managing a paid social media budget and an understanding of paid social media strategy
Strong understanding of social analytics and listening platforms
Excellent copywriting skills with the proven ability to be concise, yet impactful in brand voice
Desire to work in a fast-paced, high-growth work environment, adapting to continually changing priorities and ambitious project timeframes
An eye for beautiful photography
Bachelor’s degree in business, marketing, communications, or related field
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
Industries
Food and Beverage Manufacturing and Food and Beverage Retail
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