Shopper & Omnichannel Marketing Manager

We are looking for a new member of the Marketing Team! The Shopper & Omni Channel Marketing Manager is responsible for developing and driving in-store shopper marketing, omnichannel marketing and retail media key initiatives. As the Marketing Manager, you are responsible for ensuring the omnichannel marketing is integrated into holistic marketing and sales promotional programs and executed with excellence. This role is also a key partner to the Mondelez shopper marketing team for the Food & Mass channels and requires a balance of both strategic and analytical thinking and tactical execution.

What can you expect on the job?

• Plan and execution of all national 'top down' shopper marketing programs, including digital coupons and in-store activations in partnership with key external partners.
• Lead, develop, execute, and analyze the instore shopper marketing, omnichannel marketing and retail media programs for the Club, Drug and Natural channels in partnership with the Tate's Sales team.
• Serve as the key liaison to the Mondelez Shopper Marketing organization, responsible for collaborating on annual SMG programs for the Food & Mass channels.
• Lead retail media digital marketing execution in partnership with the Tate's media agency, optimizing programs on a weekly basis.
• Responsible for ongoing analysis of all shopper marketing, omnichannel marketing and retail media programs as part of the cross-functional Integrated Business Planning process.
• Responsible for providing and updating Demand Planning updates for shopper, omnichannel and retail media programs.
  
  

What will make you successful in the role?

• Ability to influence cross-functionally with marketing, sales, and external agencies and within the larger Mondelez organization.
• Big thinker with a passion for execution
• Inspirational and aspirational.
• Externally and consumer ' obsessed.
• Ability to inspire external and internal stakeholders.
• Influential presenter and storyteller.
• Natural collaborator.
• People developer, coach and visionary, inspirational leader.
• Adaptable, agile, and calm under pressure.
• Adaptable and ability to pivot as circumstances change.
• Powerful communicator that listens and then speaks with impact.
  
  

What should you bring?

• Bachelor's or master's degree in marketing, sales, or e-commerce.
• 5-7 years shopper and/or omnichannel marketing experience.
• CPG food category required.
• Strong knowledge of the food CPG retailer/customer shopper, omnichannel and retail media marketing landscape.
• Experience working directly with retailer teams as part of joint business planning.
• High proficiency in business tools (Excel, PowerPoint) with expertise in identifying and measuring SMG/Omnichannel performance measurement, including experience in Marketing Mix Modeling/ROI analysis.
• Experience in digital retail media planning, execution, and analysis.
• Experience in both smaller entrepreneurial and large corporate environments.
• A desire to drive Tate's future and purpose and to accelerate your career development.
• Passion to drive shopper and omnichannel marketing programs and continuous improvement.
  
  

Work location

• Remote
  
  

Travel

• Approximately 20% when needed.
• Long Island, NY, East Hanover, NJ, or to key stakeholder meetings or strategic offsites.
  
  

Compensation And Benefits

• $100,000 ' $120,000 annual salary with bonus eligibility
• Opportunities for growth
• Employee discounts
• Holiday pay
• 401K Match
• Medical, vision dental
• Tuition Reimbursement
  
  

EEO Statement

Tate's Bake Shop is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, religion, sex, national origin, age, disability, genetics, or other characteristic protected by law.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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