Senior Copywriter

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, shoes and activewear.

The Senior Copywriter at Good American plays a pivotal role in shaping our brand voice. This role demands strategic thinking and a consumer-centric approach, contributing to product communications across various touchpoints from conception to execution. You will be instrumental in evolving the brand voice in line with industry best practices, staying ahead of the curve by understanding both the industry’s trajectory and Good American’s direction in regard to innovation, quality, style and sustainability.

Key Responsibilities

• Content Creation: Write copy for emails, social postings, eCommerce platforms, video scripts, retail signage and presentations to support seasonal projects.
• Brand Voice Evolution: Develop the tone of voice for new campaign and product categories, and ensure consistency across all touchpoints.
• Storytelling and Consumer Journey: Collaborate with cross-functional partners to develop and execute storytelling and consumer journey for all product launches.
• Naming Conventions: Create naming conventions for materials and innovations, and collaborate with our legal partners to vet options.
• Brand Directives: Write and edit brand directives and toolkits, track changes throughout the GTM processes, and update copy accordingly.
• Editing and Proofreading: Proofread and edit jr copywriters and team collaborators to ensure accuracy, clarity, and adherence to brand standards
  
  

Who You Are

• Passionate About Fashion: You have an authentic passion for fashion and keep a finger on the pulse of the latest trends in apparel and accessories.
• Creative Thinker: You are a creative writer and an out-of-the-box thinker who can develop strategies in collaboration with cross-functional teams.
• Understand the Zeitgeist: You should have an understanding of pop culture and language.
• Detail-Oriented: You have a keen eye for detail, from punctuation and grammar to product naming conventions.
• Positive and Collaborative: You bring positive, healthy energy to the organization and thrive in a collaborative environment. You love and seek valuable stakeholder feedback.
• Flexible and Goal-Oriented: You are flexible, open-minded, and goal-oriented, able to adapt in a fast-paced environment with changing objectives.
  
  

Desired Attributes

• 6-10 Years Experience: You have extensive experience working within fashion, accessories and/or beauty.
• Process-Minded: You know how to self-teach new programs, apps, workflows, and best practices.
• Ego-Free: You are an ego-free partner who leaves drama, excuses, and time-wasters at the door.
• Team Player: You are a team player who invites straightforward feedback and is ready to implement it.
• Fashion-Lover: You understand and embody the Good American lifestyle.
• Friendly Colleague: You enjoy working as part of a larger unit towards a shared goal and understand what it takes to get there.
• Nice to Have: Proficiency in SEO principles and keyword research for optimizing web content and digital assets
• Nice to Have: Familiarity with analytics tools and metrics to measure the performance of marketing campaigns and content initiatives
  
  

Please note that this role requires to be onsite four days a week.

Good American participate in company-wide initiatives to advance social and environmental performance, such as sustainability training, DEI training, volunteering, or participation in internal committees.

WE ARE B CORP CERTIFIED!!!

As our business has grown so has our responsibility to our community, our planet and our business. Being B Corp certified means we will continue to put people and planet up there with profit.