Senior Consumer Insights Manager, Product

Who We Are - MANSCAPED® is a leading men’s grooming and lifestyle consumer brand on a mission to introduce and elevate a whole new self-care routine for men. What began as the category creator of below-the-waist grooming has quickly evolved into a global omnichannel powerhouse available around the world on manscaped.com, Amazon, and in major retailers including Target®, Walmart, and Best Buy. As a company, we’re more than just ball jokes (though, rest assured, there’s plenty of those). We proudly uphold seven core values – accountability, authenticity, collaboration, fun, humility, inclusivity, and innovation – which define our brand identity and drive our success. As a people-centric employer brand, we are deeply committed to fostering the growth, happiness, and holistic well-being of each individual on our team.

Who We’re Looking For - Reporting to the Executive Director, Creative Strategy & Insights, we are seeking a Senior Consumer Insights Manager, Product to join our dynamic and growing team. This role is pivotal in leading consumer research initiatives aimed at driving new product innovations, identifying unmet needs and exploring new market opportunities. This candidate will be a leading force in developing strategic and actionable consumer insights that fuel growth for the company. This person will also partner with department leaders and stakeholders across the company. In this role you will impact the overall business strategy, brand strategy, product development strategy, and content strategy as you uncover and present insights that lead to critical decisions for the company. 

 

Keys to Success -  As a member of the Creative Strategy and Insights team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager, and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities

• Assist in leading the organization in becoming more strategic and consumer centric by representing the ‘Voice of the Consumer’ backed by strong knowledge and expert market research fundamentals 
• Inform and execute a comprehensive research agenda that aligns with the company’s strategic priorities and innovation pipeline–integrating insights into the product development process, from ideation to launch 
• Lead end-to-end consumer research projects, with a meticulous eye and guided intent, to identify and uncover customer pain points, articulate unmet needs, and reveal white space opportunities with an eye towards product differentiation and market disruption 
• Monitor and analyze market trends, competitive landscape, and emerging technologies to anticipate industry shifts and identify future growth opportunities 
• Inform market sizing and market forecasting initiatives, leveraging reputable market data sources to be utilized by leadership, product development and finance to appropriately weigh, prioritize and fund potential investment opportunities 
• Utilize deep awareness of industry trends, consumer behaviors, and the overall competitive landscape to inform key business decisions related to product innovation in both powered devices and formulations 
• Provide strategic guidance and insights to support the development of new products and in the marketing and messaging of our products 
• Identify opportunities to enhance the consumer product experience and partner with key leaders to execute on those strategies 
• Provide Excel power user experience and knowledge to the Consumer Insights team at large 
• Other duties as required
  
  

Qualifications

• 7+ years of professional experience in product innovation, consumer research, insights, or strategy, preferably within a fast-paced, innovative industry 
• Bachelor’s or Master’s Degree in Market Research, Psychology, Sociology, Business or a related field preferred
• Expertise in product innovation research with a proven track record in uncovering unmet customer needs and/or further dimensionalizing need states, both of which have led to new products or features/benefits being introduced into the market 
• Expertise in developing and presenting customer and category stories across multiple data sources including quantitative/qualitative research, primary/secondary research, and trend reports. This includes leveraging and utilizing best practices in advanced data analysis, data visualization and customer journey approaches 
• Ability to translate research into strategy and deliver actionable consumer insights to the Leadership Team to drive both short-term and long-term business growth and strategic decisions  
• Experience in designing, fielding, analyzing and presenting large-scale research in a consumable format, tailored to various audiences
• Experience leading both qualitative and quantitative research in domestic and international markets 
• Foundational understanding of marketing in consumer product goods with knowledge of brand building and creating consumer centric brands 
• Strong product innovation knowledge with experience in both the front-end and back-end innovation process and product development  
• Experience in leading consumer focus groups and facilitation of insights into strategic actions 
• Experience with vetting new vendors, negotiating legal contracts, and establishing successful working relationships with third parties to optimize research performance 
• Excellent data and analytics background to help guide the organization towards growth 
• Power user of Excel in both data analysis and data visualization capacities 
• Superb written and verbal communication skills to convey results to company leaders 
• Excellent relationship building skills to foster great working relationships with external partners and internal cross-functional teams 
• Strong track record of exceeding performance goals and motivating teams to do the same 
• Strong knowledge of international consumer markets 
• Knowledge or experience in this men’s self-care industry is a plus 
  
  

Compensation Range

$122,000—$128,000 USD

MANSCAPED® Benefits

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance.
• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover.
• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.
• We offer 9 paid holidays throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work.
• Let us take the guess work out of retirement planning with our employee 401(k) plan and company match.
• Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind.
• Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events.
• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered.
• If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them.
• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times.
• We are a remote-first employer. You will receive a monthly utility allowance to help cover the costs of Wifi and phone usage.
• Enjoy a generous discount on our products as part of our employee discount program, making holiday and birthday shopping a breeze.
• Participate in our exciting wellness challenges designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well-being.
• We support our families by offering paid parental leave to support you during a pivotal time in your life, adding to the family!
• We like to cheer each other on. Our regular recognition initiatives ensure you are acknowledged for your hard work and achievements.
• We encourage community involvement by offering one paid volunteer day per year, allowing you to support a cause that means the most to you.
• We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.