Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our own bars with recipes that prioritize real, simple, and wholesome ingredients like hearty whole grains and sun-ripened fruit to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We are best known for our whole wheat Fig Bars but are continuously innovating with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more!
Today, we are one of the fastest growing snack brands in the category and have recently joined the Mars family of companies to accelerate the growth of our healthier snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.
What you'll do
As Senior Brand Manager, you will be responsible for the brand's base business (bars) portfolio including strategy, analytics, and new item launches. You'll develop and execute the plan for continued future growth while supporting delivery of annual plan goals. This role reports to the VP of Marketing, manages an Associate Brand Manager, and works closely with other functions including Sales, Finance, Supply Planning and Project Management.
Be the internal expert in the snack bar category through analyses, trends, insights, and knowledge of category dynamics and competition.
Develop brand performance reporting on an ongoing and ad-hoc basis, highlighting key trends and opportunities.
Drive holistic and detailed understanding of product assortment in context of the consumer, the category, our customers, and our company.
Identify and lead opportunities for portfolio optimization (sku rationalization) and renovation.
Lead projects to develop and launch new products that drive topline and bottom-line growth.
In partnership with category management team, develop fact based selling stories for key retailer partners through formal line and business optimization reviews.
Supervise Associate Brand Manager enabling them to achieve performance and development goals.
Qualifications
The ideal candidate is an experienced Brand Manager who has an authentic passion for brand, new products, and analytics with experience working in an entrepreneurial, high-growth CPG environment.
Ideal Qualifications:
4-7 years of relevant Brand Management experience
Proven analytical capability pulling and deriving insights from data, must be fluent with IRI/Nielsen
Draws connections between facts, ideas and situations and makes strong recommendations
Strong financial acumen, including P&L understanding
BA/BS minimum, MBA preferred
Excellent oral, verbal, and written communication skills
Fluent in MSOffice tools and able to quickly get up to speed with business intelligence systems.
Other Qualifications:
Collaborator: Enjoy working across functions in a highly collaborative manner
Analytical: Strong knowledge of marketplace data sources (IRI, Nielsen, Luminate, Numerator), tracking and reporting processes, yet just as comfortable using soft data (intuition) to make decisions
Results-Oriented: Proven ability to deliver KPIs, plans and new items on time.
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $145,000.00 - 170,000.00. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
Your Career Journey At Nature's Bakery
As a young company, we have had the opportunity to shape, reinforce and live our five core company values daily:
Growth Minded. You are incessantly curious, you believe career development is journey built on experiences, feedback and personal growth
Solutions-Focused. You excel at both thinking and doing and have a track record of turning organizational objectives into actionable solutions
You thrive in environments where team members treat each other with respect and support one another, in fact you believe the best solutions emerge when you can engage in fact-based, low-ego discussions
Stronger Together. Working as a team towards a common goal, we thrive on collaboration because we believe each of us has a unique perspective to offer
"Doing the right thing" guides you, it is the compass that guides every decision and action you take
The duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and meet strategic objectives.
Nature's Bakery is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Technology, Information and Internet
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