Senior Associate Brand Manager

Overview

The Bazooka Companies, Inc. is seeking a Senior Associate Brand Manager in Innovation for our New York City headquarters.

With iconic brands including Ring Pop, Push Pop, Bazooka Bubble Gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US geared towards kids and kids at heart.

The Senior Associate Brand Manager role is on the Innovation team which oversees new product development across the portfolio, a strategic priority for BCB. Our goal is to develop compelling innovation that seeks to make the world a bit more fun. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.

Responsibilities

Reporting to the Director of Innovation, the Senior Associate Brand Manager will make tangible contributions to the Bazooka Companies through:

• Owning specific initiatives aimed at driving the business, including exploring new tactical opportunities and executing new product innovation projects. This will encompass
• Partnering with internal teams and inventors to develop new product ideas.
• Managing market research studies to drive insights across a wide variety of needs, concept writing and creative/graphic development of new product ideas
• Managing project timelines in collaboration with cross functional teams to make sure key projects milestones are met
• Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain
• Contributing to creating the brand vision & strategy for cross-portfolio innovation
• Assisting the Director in managing and executing annual business plans to ensure efficient & effective use of resources
• Assisting the Director in driving the assigned businesses to meet revenue & profit targets; including preparing marketing presentations and documents to facilitate management approvals
• Monitoring & analyzing business performance in IRI and e-commerce data platforms, including identifying trends or white spaces and developing action plans
• Budget tracking and invoice management
  
  

Qualifications

Skills & Abilities

• Strategic mindset
• Creative thinking and ideation
• Strong bias for action
• Detail-oriented
• Passion for the business
• Problem identification/solving
• Proven ability to manage & advance multiple priorities at once, in a timely fashion & with high quality output
• Strong cross-functional leadership
• Strong interpersonal & communication skills to drive alignment across the organization, with agencies and senior management
• Demonstrated track record of commercialization execution
• Demonstrates strong accountability, collaboration and responsiveness
• Ability to work with internal group or agency to develop compelling creative work
• Sound analytic skills including IRI analysis (or Nielsen)
• Experience in quantitative and qualitative market research
• Experience with Amazon marketplace commercialization best practices inclusive of product positioning and pricing dynamics
• Strong financial understanding including experience with budget management, costing and P&L management
  
  
  

Education/Experience

• 2-3 years CPG brand management
• Kid-focused, Confectionary, or Snack Food experience a plus
• E-Commerce experience a plus
• Bachelor’s degree required
  
  
  

Salary Range

$100,000 - $115,000