Senior Associate, Audience & Insights-Remote

Company Description

Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

Job Description

WE WELCOME REMOTE CANDIDATES RESIDING IN THE US.

As a Senior Associate, Audience & Insights, you will play a key day-to-day role in supporting teams and clients through an audience-first, people-based marketing approach. You will contribute to product outputs across business dynamics, cultural + societal shifts, audience insights, media trends, creative influences, and tech innovations that inform strong media channel and partnership recommendations. You will join in the momentum of our team's hybrid offering combining the best of Strategy + Research & Insights into an integrated product that advances our position as a best-in-class modern marketer that drives to optimal business performance. You will report to the Director, Audience & Insights.

We offer an excellent opportunity for growth, with responsibilities including supporting the development of audience strategies, conducting research, and contributing to team programs. You will also help foster a positive team culture that celebrates diversity and inclusion.

• You will have a strong interest in understanding business dynamics, cultural and societal shifts, audience insights, and tech innovations.
• You will support the strategic planning process, collaborate with Planning leads, and build relationships with creative agencies and vendor partners. Your success requires a balance of analytical and creative skills, complemented by comfort with numbers and methodologies.
• You will have a desire to explore the unknown for the sake of uncovering 'amazing' and the experience to translate numbers into meaningful intelligence
• You will have a multicultural mindset and an understanding and appreciation for diverse cultural perspectives and their impact on marketing strategies
• You will have the proficiency to take any concept and ELIF (Explain like I'm five)
• You will be a natural connector and ability to use network to drive collaboration
• You will contribute to team culture where people will want to work in with D&I emphasis
  
  

Qualifications

• Bachelor's Degree in Marketing, Business, Psychology, or a related field
• You will have at least 3 years of experience in strategy, research, and planning
• You will have an interest in audience insights, media trends, and unlocking insights about specific cultural groups (e.g., Black/African American, Latino/Hispanic, Asian, LGBTQIA+, and Gen Z) to promote business
• You will have excellent analytical skills and the ability to obtain insights from data
• You will the ability to build and maintain relationships with key stakeholders
• You will have familiarity with syndicated resources such as MRI-Simmons, GWI, Numerator, YouGov, Nielsen Ad Intel, eMarketer, Mintel, and social listening tools (e.g., Brandwatch, Buzzsumo)
  
  

Additional Information

The anticipated salary range for this position is $68,000-$110,400. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:

https://www.dentsu.com/

https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.