Marketing Content Specialist

Pay Range: $24.37 - $32.54

The Content Specialist is responsible for developing creative and functional marketing content, including customer facing communication messaging for all lines of business, NBT owned websites, social media, and all marketing platforms. Excellent writing skills are necessary, as is the ability to think like a marketer, which includes developing deep understandings of target audiences, customer behavior, and the relevant consumer channels. Will create content in a way that packages ideas into powerful, on target branding and conversion messaging that captures attention and motivates action.

The Content Specialist will collaborate with other creative professionals and third-party vendors such as ad agencies, graphic designers, web builders, print, radio and tv media. The Content Specialist will take an active role in creative brainstorming for all marketing campaigns and projects, helping to further the NBT family of brands.

Education and Experience:

• BA/BS degree required (English, Marketing, and Communications degree preferred)
• Minimum of 1 year experience writing for multiple audiences (marketing copy, journalism, technical writing, proposal writing, of creative writing)
• Excellent communication skills, both verbal and written.
  
  

Skills and Abilities:

• Excellent communication skills, both in writing and verbal communication.
• Detailed and meticulous with excellent proofreading skills.
• Creative mind with a visual understanding of layout and design.
• Strong content strategist—must understand consumer behavior.
• Strong grasp of the principles of the English language; syntax, grammar, punctuation, flow.
• Organized and efficient
• Ability to research a product or service, its trends, consumer behavior, and anticipate consumer reactions.
• The ability to withstand creative, constructive changes to work.
• The knowledge and understanding of the user experience for our brand.
• The ability to create effective content for multiple channels.
• Works well in a fast-paced environment and under pressure.
  
  

Tasks Performed:

• 85% Create, edit, and proofread NBT’s marketing, advertising, and communications content with a solid understanding of our brand voice. Develop engaging, brand-aligned, marketing copy, storylines, and themes for external messaging to current customers and prospects. Work closely with our marketing team and our business partners to understand NBT’s brand, products, services, and voice to ensure it is communicated consistently, boldly, and elegantly across all mediums. Contribute to the development of content calendars for the company, its brands, and business lines across all channels of the marketing mix, including traditional, digital, and customer communications. Evaluate emerging content trends, media, and technologies. Provide overviews and recommendations for adoption where appropriate.
• 10% Internal project management. Assist with direct communication with business partners and third-party vendors to develop an understanding of the campaign or project and keep the project moving to completion through edits, revisions, rewrites, etc.
• 5% Assist marketing team with day-to-day tasks and coordinating projects and other duties as assigned.
  
  

Physical Requirements:

• Communicate effectively with internal and/or external customers
• Stationary 75% of time or greater
• Move Objects to Maximum 10 lbs
  
  

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.