Market Research Analyst

The Market Research Analyst is critical in supporting our business in better understanding our customers needs, and staying ahead of the competition. The Market Research Analyst is a curious, detail-oriented professional that enjoys gathering and interpreting data, conducting interviews and analyzing their collective data into actionable insights. Focused on understanding changing customers needs, identifying gaps in the marketplace and keeping on top of where our competitors are investing and how they are positioning, the Market Research Analyst creates presentations and reports that are leveraged by various stakeholders including product leaders, sales, marketing and UX teams. THIS ROLE IS LOCATED IN OUR SAINT LOUIS, MO OFFICE WITH A HYBRID SCHEDULE.

What you’ll do:

• Data Collection and Analysis
• Gather and leverage primary and secondary data using surveys, interviews and online research
• Analyze data to identify trends, patterns and insights
• Interpret data for meaningful insights
• Research Planning - Develop research plans leveraging various research methodologies

• Competitive Intelligence
• Aggregate and maintain competitive research on our key competitors
• Support the development of a CI framework that is scalable and repeatable
• Develop methodologies for segmenting and continuously evaluating our competitors
• Analyze and provide perspective on competitor positioning and G2M strategies
• Identify emerging players in the market
• Develop a CI notification process for stakeholders of key/urgent competitor communications/updates
• Collaborate with sales and marketing teams in educating sales/AEs on competitive intel

• Report Preparation, Presentation and Artifact Support
• Prepare comprehensive reports/presentations summarizing research finding
• Present findings to stakeholders using visual aids and engaging narratives
• Develop data-driven recommendations to drive decision-making
• Support the development of sales battlecards and other marketing collateral
  

What experience you need:

• Bachelor’s degree in Marketing, Business, or Research related field
• 2+ years competitive intelligence or market research, analysis and reporting experience
  
  

What could set you apart:

• Master’s degree
• Research experience in human resource (HR), financial/lending, or background screening industries a plus
• Experience leveraging Klue or other CI platforms
• Proven experience of leveraging analytical skills to gather, analyze and quickly synthesize key information to objectively craft and support recommendations, used to drive business strategy or decision making
• Experience working in diverse work environments and cross-functionally with different teams
• Storytelling with data experience, in both report building and presenting to senior leaders
• Experience working independently against tight deadlines