Manager, Market Research

Principal Functions & Responsibilities:

This dynamic individual will work in our lottery headquarters in Alpharetta, Georgia and will be responsible for creating actionable, innovative analytics and information to drive decision-making for Scientific Games and our customers. He or she will collaborate across many areas of SG to determine the information needed and the appropriate research to be designed, procured and completed. Accurate findings from these types of projects will help drive business decisions.

Primary functions include:

• External Customer Research
• Manage contractual projects and track budget
• Coordinate and manage internal data collection activities to client specifications, on time and on budget.
• Proactively contact clients by phone and email to finalize project specifications and provide consultative updates throughout the project life cycle.
• Communicate with Account Lead to apprise of study status and any issues
• Ensure project design meets client needs by providing consultation to clients concerning research best practices
• Support existing account relationships to ensure they remain healthy, productive, profitable and mutually beneficial, with a goal of securing repeat business and achievement of targeted revenues
• Contribute to RFP responses for business development
• Internal Customer Research
• Same as above, except supporting internal SG customers, including product development efforts
• Explore Innovative Research Techniques
• Advance SG’s leadership position in the industry by bringing to market new and innovative approaches to data collection and research
• Team Management
• Foster a positive and productive work environment, encouraging teamwork and collaboration
• Conduct performance evaluations, set goals, and provide constructive feedback
• Oversee the planning, execution and completion of projects within the department
• Allocate resources, set deadlines and manage project timelines
• Ensure projects are completed within scope, on time, and within budget

Experience and Qualifications Needed

• 5-10 years professional experience
• Bachelor’s Degree in Marketing, Market Research, or a related field
• Experience with leading/managing a small team, providing guidance, support and development opportunities
• Experience with survey design and statistics essential
• Experience with SPSS and/or other statistical analysis packages required
• Experience with online survey tool programming and reporting required
• Experience with online consumer panels/communities a plus
• Experience managing third-party market research providers required
• Experience with primary segmentation research
• Proficient in Microsoft Office, particularly Excel and PowerPoint
• Superior analytical reasoning, oral and written communication skills required
• Experience with primary research such as focus groups, surveys and in-field data gathering required
• Must be comfortable balancing needs of the company and the customer
• Must be extremely well-organized and detail-oriented.
• Must be resourceful, persistent and not afraid to ask questions
• Must be comfortable with working with clients of all different levels
• Detail-oriented; able to multi-task; strong organizational skills
• An ability to absorb large amounts of information in a high energy, fast-paced environment
• Reacts to change productively and displays a solutions driven approach