Head of Strategic Marketing - Solar PV
Head of Strategic Marketing - Solar PV
Taylor Hopkinson | Powered by Brunel
United States
See who Taylor Hopkinson | Powered by Brunel has hired for this role
Opportunity for a senior level strategic professional to join a global TOP 5 Solar PV company as Head of Business Development & Market Strategy - North America.
Location : remote , open for business trips ; Or hybrid working in office , Califoania or Ohio
Role & Responsibilities:
* This role will partner with the Head of NA region in spearheading North America market strategy: including marketing implementation, pricing strategy, competitive analysis, due diligence, and project development/deal tracking activities.
* Formulate regional annual marketing promotion strategy, plan and budget. This person will be the regional point person for HQ's strategic projects.
* Reinforce company brand and product messaging in solar conferences, with branding and speaking opportunities; Present company profile and product in local roadshows, forums and customer's events.
* Working with Product Marketing Team to adapt product presentations and content relevant to the Utility segment.
*Managing the Marketing team and ESG team.
* He/she will provide constant guidance to the sales team in terms of deal conversation metrics and other benchmarking activities as compared with other modules suppliers.
* Perform additional assignments as requested.
Knowledge, Skills, and Abilities
* Ability to create instant credibility, generate interest, and articulate/quantify the value proposition.
* Personally able to write effective marketing communications.
* Proven leadership abilities
* Familiarity with public policy for a non-US company
* Ability to analyze a mosaic of information and make strategic recommendations to management.
* Professional, confident, dependable, honest, and energetic.
* Must be self-motivated, detail-oriented, thorough, and customer-oriented.
Qualifications/Required Experience
* Bachelor's degree or above, or equivalent level of training and experience.
* Strong marketing and supervisory experience, preferably in the solar PV industry.
* Knowledge of marketing principles, in particular with B2B Marketing.
*Knowledge in ESG is a huge plus
* Strong verbal, written, and presentation skills, in English.
* Experienced in PV module product promotion preferred, familiar with product process, characteristics, and system application.
* Experience in public speaking and presentations.
* Must be able to effectively prioritize multiple key project efforts.
* Demonstrated computer skills including all MS Office applications.
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing, Strategy/Planning, and Management -
Industries
Appliances, Electrical, and Electronics Manufacturing, Services for Renewable Energy, and Electric Power Generation
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