Freelance Strategy Director, Pharma

(Must Have Agency Experience In Healthcare/Pharma)

We have an immediate, freelance opening for a Marketing Strategist with healthcare and/or pharmaceutical marketing experience at an advertising agency. The role will be full-time for about 2mo (Jul-Aug).

About Us

Based in New York City, and launched in early 2023, Coefficient Health is a full-service healthcare marketing agency designed to be more like the commercial leaders we partner with. In the pharmaceutical and biotech industries, we understand that driving change effectively requires expertise in more areas than ever and the ability to integrate that knowledge across teams.

Job Description

We are looking for a data-driven Integrated Marketing Strategist who can support the team for a peak period of work through Q3. We are looking for someone who comes with a breadth of experience who can operate independently to develop strategies and implementation plans for content evaluation and audit exercises, patient journey development and marketing ecosystem optimizations. Must also have experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints.

You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.

Desire Expertise: Participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models. With specific focus in:

• Customer Journey Segmentation – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes
• Brand Strategy and Messaging- Deep experience in the evolution of existing brand messages to strengthen and evolve against new strategic opportunities
• Content and Marketing Ecosystem Audit- Ability to dig into the details and content of existing marketing pieces to audit content and map streamlined and optimized approaches to segmented journeys
• CRM – Provide expertise in building compelling, motivating and measurable CRM journeys that map to segment specific needs, barriers and strategies. Ability to collaborate with the technical team to implement and QA
• Marketing Analytics – Lead the establishment of comprehensive marketing metrics and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data for strategic decision-making
  
  

Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 8+ years of strategic marketing and/or integrated marketing management experience
• Extensive knowledge of marketing strategy across multiple channels
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions
• Clear understanding of the modern pharmaceutical marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables
• Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels
• Detail-oriented with strong analytical and business problem-solving skills
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics
• Ability to successfully operate in a hybrid work environment with in-office expectations at our FiDi location at least two days per week
  
  

WHAT’S IN IT FOR YOU:

The position offers competitive pay with benefits based on experience and qualifications:

Salary Range: $100-120/hr, for 2 month assignment

The salary range provided represents what a potential hire may expect to earn in this role at Coefficient Health. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational needs.

Coefficient Health LLC. provides Equal Employment Opportunities to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally recognized protected basis under federal, state or local laws. The Company complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on the Company. Please inform our team if you need assistance completing this application or to otherwise participate in the application process.

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