Director of Demand Generation

Traceable was founded in 2018 by serial entrepreneurs, Jyoti Bansal and Sanjay Nagaraj, to become the industry leader in API security. Since the API is now the lynchpin of these modern application architectures, they founded Traceable to protect every API and to help ensure the security of the services and data that power modern applications.

Today, Traceable has grown to be the industry's leading API security platform that identifies and tests APIs, evaluates API risk posture, stops API attacks, and provides deep analytics for threat hunting and forensic research. We aim to be the industry's chosen solution and trusted advisor to security and risk management leaders, data security leaders, as well as software engineers looking to secure their APIs, and build better software faster. Based in San Francisco CA, Traceable is funded by Unusual Ventures, IVP, & Tiger Global Management.

About Traceable

Join the future of API security with a company founded by serial innovators reshaping the software industry. Visionaries Jyoti Bansal and Sanjay Nagaraj, creators of AppDynamics (acquired by Cisco for $3.7B), established Traceable with a bold ambition: to become the global leader in API security.

We're experiencing explosive growth, tripling revenue and scaling rapidly to empower enterprises facing evolving API threats. This success is fueled by a winning strategy: unwavering customer obsession, relentless product innovation, and strategic partnerships – all backed by the entrepreneurial expertise behind past industry-defining success. Our cutting-edge solution makes API security manageable for businesses across the globe, ensuring APIs drive growth, not risk.

About The Role

As the Director of Demand Generation, you'll be responsible for driving lead generation and acquiring new customers. This is a high-visibility, high-impact role where you will partner with the broader go-to-market team to drive awareness, demand, pipeline, and opportunities. The Demand Gen Director will be instrumental in achieving revenue-generated results through integrated marketing campaign development and execution. The right candidate is strategic, highly analytical, collaborative and has a strong track record of planning, building, and managing large-scale B2B campaigns. You're excited by the challenge of working cross-functionally at a fast-paced, hyper-growth company.

This is an unique opportunity to join an innovative API security startup and immediately impact Traceable's success.

Role Responsibilities:

• Build and shape the demand generation strategy with key stakeholders to achieve business results while optimizing investment.
• Develop creative integrated marketing programs optimized for specific personas and industries to generate top-of-funnel leads.
• Executing the digital demand gen strategy, leveraging intent signals from 6Sense, Bombora, Qualified and others to implement demand gen campaigns that engage and advance leads and contacts to becoming Sales Accepted Leads.
• Manage and collaborate closely and work across cross-functional teams, including sales, marketing, and partner, to build and measure pipeline.
• Oversee the creation and execution of email nurture campaigns in Marketo to increase engagement with prospects.
• Working with our design team, develop and optimize landing pages and online forms to efficiently convert.
• Develop and manage the marketing dashboard to track metrics to measure lead gen activities and conversions to sales in order to optimize marketing effectiveness and investments.
• Report and work directly with the Director of Marketing to develop a strategy, manage the budget, engage our audience, and crush your goals.
  
  

Qualifications:

• 8+ years of experience in a similar demand generation, digital marketing, or sales related role.
• A proven track record of B2B demand generation success, preferably in the security market, so you know what works and what doesn't.
• Highly proficient with key marketing technology solutions specifically Marketo, CRM (Salesforce), 6Sense, Qualified, and web content management (Webflow).
• Experience in SEO, PPC, email marketing, blogs, social media, videos, podcasts, newsletters, affiliate programs, and other content-driven programs.
• Project management skills to track marketing activities, timelines, and priorities.
• Able to work fully independently in a dynamic remote work environment.
• Be proficient in graphics, web advertisements, and web development.
• Detail-oriented with excellent written, verbal, and organization skills.
• Self-starter that operates well in a fast-paced, start-up environment.
• Strong writing and presentation skills.
  
  

Traceable Perks & Benefits

• Competitive compensation
• Early stage equity so when Traceable succeeds, you do too
• Flexible paid time off
• Paid parental leave
• Best-in-class health benefits including a One Medical membership
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Remote home office setup
• Monthly internet reimbursement
• 401(K)
  
  

We value diversity and treatment of employees and applicants is based on merit, talent and qualification. We encourage people from underrepresented groups to apply. We believe the key to success is bringing together unique perspectives and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. For qualified applicants with criminal histories, consideration will be consistent with the requirements of the San Francisco Fair Chance Ordinance. All your information will be kept confidential according to EEO guidelines.

Direct applicants only. Recruiting agencies: Please do not email or call our team. We are not accepting agency candidates.

We believe the key to success is bringing together unique perspectives and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For qualified US: applicants with criminal histories, consideration will be consistent with the requirements of the San Francisco Fair Chance Ordinance. All your information will be kept confidential according to EEO guidelines.