Director Marketing and Advertising

The Regional Marketing Director, Manhattan at Sotheby’s International Realty will be responsible for overseeing the marketing department for the Manhattan market. This team is focused on leading agent and brand marketing, helping meet agent recruiting and sales goals, and overseeing day-to-day marketing needs. The role requires a seasoned people leader who is personable, articulate and passionate about the real estate industry.
This is an agent- and customer-facing position. Some local travel within the city may be required. This position will report directly to the Vice President of Marketing and is an in-person role working between our brokerage offices on the Upper East Side and Downtown, with the option to work from home up to one day per week.
Essential responsibilities:
- Lead a team of five marketers to drive marketing strategy and execution for Manhattan region.
- Lead creation of innovative and impactful marketing collateral to support high-visibility properties and agents across print and digital media.
- Partner with regional marketing colleagues to enhance existing programs and/or create custom initiatives and solutions for the local market and agents.
- Coach, develop and lead marketing staff to achieve scorecard goals and drive professional development of the team.
- Meet with potential, active and top-tier agents to create the Sotheby’s International Realty value proposition aid with agent promotion, and drive marketing strategy.
- Work closely with VP of Marketing and Brokerage Managers to strategize marketing goals and achieve sales goals; manage the regional annual marketing budget.
- Monitor the local competitive landscape and provide observations and analysis to the VP of Marketing to inform how the business can protect and grow its market share.
- Market and roll out new and special company initiatives including conducting staff and agent training in local offices and virtually.

Qualifications:
- 6-10 years of marketing leadership experience; experience in the real estate industry preferred.
- Experienced people leader with success record of coaching and motivating diverse teams.
- Strong and effective communicator both verbally and written; ability to interact with diverse groups of customers and agents, as well as ability to speak to an executive audience.
- Detail-oriented, with an ability to manage multiple projects in parallel and work cross-functionally and across geographies.
- Creative outlook with a passion for building innovative marketing; strategic mindset to help guide the Sotheby’s International Realty brand in the Manhattan market.
- Partner- or client-management experience a plus.