Digital Marketing Intern

About Franworth:

Headquartered in Ann Arbor, Michigan, Franworth’s team of business and franchise experts use more than 450 years of experience to accelerate brand value by building, incubating, and growing brands, using a franchise model, and leveraging our shared services platform.

Franworth's Marketing team is looking for a digital marketing intern eager to learn and flex their knowledge in the digital marketing space. You would have the opportunity to be mentored by some of the best in the business and have a real impact on the digital development of Franworth’s brands. This internship will allow you to learn about various digital marketing tactics and contribute to the transformation of the brands' presence through creative ideas. You will be working directly with our VP of Digital Marketing on projects focusing on improving user experience and expanding the digital footprint of our brands. 

Required Skills:

·     Strong written and verbal communication skills

·     Basic WordPress experience (nice to have but not required)

·     Microsoft Office: Word, Excel, PowerPoint

·     Familiar with creating and managing content on Instagram and YouTube

Roles and Responsibilities:

At a high level, the digital marketing internship consists of the following projects: (website & YouTube optimization, content creation, and digital landscape research… think Google search results and online visibility).

• Optimize YouTube channels for Franworth's portfolio of brands.
• Build authority for our brands' domains through SEO off-page link building.
• Update and optimize the Franworth website.
• Implement content into the Franworth website database for the franchisee directory.
• Support Franworth and its brands' online visibility and engagement through social media by developing multiple creative variations to highlight brand updates. Convert franchisee interviews into compelling stories for marketing channels.

Students receive the following benefits as part of Franworth’s Launch internship program:

• Gain exposure to cross-functional teams. Franworth has a highly collaborative culture, so you are encouraged and expected to work closely with other related teams across media (Brand Management, Communications, and Agency Partners)
• Flexible hours to accommodate class schedules
• Learn innovative ways to grow a business - Using website insights to help drive digital innovations through technology to meet consumer demands better
• Students are paired with our VP of Digital Marketing and our Marketing Manager who are experts in their field of interest and devoted to the growth and success of their intern.
• Functional experience in business that will build your resume