Cruise Retail Brand Ambassador

WHY YOU'LL DIG YOUR GIG

In short, our purpose at TEAM is to blow people’s minds and steal their hearts with incredible brand experiences. We want you to help us help our brands do amazing, unprecedented, wildly creative things, creating moments that people never forget and that people will want to share with others. To make all that great work happen takes a lot of coordination and organization behind the scenes.

THE TEAM DIFFERENCE

People may forget your witty hashtag and your latest campaign tagline, but they will never forget how you made them feel. That’s because what a brand does is much more important that what is says. Actions speak louder than advertising and marketing. Experiences are what create real connections that lead to brand love and that’s what we do at TEAM. We’re a fun, collaborative, hard working group with a great office environment who takes care of our employees, to ensure that both in work and in life you experience something greater.

WHAT YOU'LL DO

Reporting to the Regional Advocacy Manager and the Cruise Regional Sales Manager, the Bacardi Portfolio GTR Cruise Brand Ambassador will be responsible for maximizing sales, leverage brand image in on and off trade locations while providing outstanding customer service to every single consumer and delivering the Bacardi ‘Picture of Success’ on a daily basis. As key advocates of the Bacardi brand portfolio and experts in the field, they will bring to life the spirits within our portfolio in order to engage and connect with travelers. Ability to travel up to 60% and work weekends and holidays if required.

• You will develop relationships with key internal and external stakeholders in the On/Off Trade channel (i.e. Bartenders/ Brand Ambassadors) and also OFF trade (Sales, Managers, Selling Specialists) and influence the positioning of Bacardi company.
• You will act as the in-house expert and will support the Customer Marketing and Commercial teams on channel strategy and category plans.
• You have an entrepreneurial spirit and are an organized self-starter comfortable in working in an ambiguous environment and leading your role and your career.
• You are a people-person and love making new connections.

TRAINING- Time 60%

• Work closely with Advocacy Manager & Cruise team to plan training program according to customer needs and promotional calendar
• Regular attendance of product training sessions and completion of product knowledge assessments to ensure up-to-date familiarity on all Bacardi brands.
• Capture and share frontline feedback (Bacardi Retail Ambassador, travelers, and retailer cruise shop floor staff)
• Share Brand information (key selling points, taste profile) with the Retail Shop Floor Staff and bartenders to achieve the Bacardi sales target.
• Builds and deploys Brand/Category training programs
• Coordinate, organize, prepare, and report all training related activities
• Motivate and coach sales team
• Increase awareness of brand values and create strong brand loyalty
• Trains and Mentors other Brand Ambassadors on brands, new innovations, category and trends

PROJECT MANAGEMENT/REPORTING – Time 30%

• Leading project management and event planning
• Manage and execute Masterclass events
• As an expert on the brands and categories, advises Commercial and Marketing teams in defining how we show up in the on and off trade: Menu share, Drink Strategy, Point of Sale Materials (POSM), etc
• Field Reporting and Competitive analysis
• Advanced Microsoft office skills: Excel, PowerPoint
• Embodies and represents the brand and its values in key trade/ consumer events and shows
• Media appearances and interviews as requested

OTHER RESPONSABILITIES

• Represent the Bacardi brand in all aspects: 1) Appearance 2) Behaviors and 3) Product Knowledge
• Positively interact and connect with Bacardi team, customers, and cruise passengers in a professional and engaging manner, delivering key product messages to achieve sales target.
• Be prepared to handle any objections, issues, or concerns gracefully. Addressing issues professionally and promptly can turn a potentially negative situation into a positive one.
• Always achieve sales target, and aim to consistently over-achieve
• Proactively report any issues or out-of-stock SKUs to the Bacardi Retail Ambassador Supervisor or Regional Manager
• Follow the Merchandising Guidelines to deliver to the highest standard the Picture of Success in store daily
• Ensure that all Bacardi displays are correctly executed to ensure a seamless navigation for the travelers through the Bacardi portfolio
• Verify product merchandizing (correct and recommend as necessary)

MEASURES OF SUCCESS

Tracked periodically by the Retail Ambassador Performance Management Tool, Bacardi Retail Ambassadors will be evaluated on a consistent basis from the first day of induction, through to monthly reviews conducted by their supervisors, and will be appraised based on their product knowledge, sales performance, and behaviors:

• Induction Training: Essential Brand & Role Play Test (must achieve 90%+)
• Probation Period: Month 3 Essential Product Knowledge & Role Play Test (must achieve 100%)
• Brand KPIs – (# of trainings, reach, # of ships visited, etc.)
• Product Knowledge Assessment scores
• Demonstration of Bacardi Behaviors throughout their daily routine
• Quality of reports and meeting crucial deadlines

WAYS TO STAND OUT IN THE CROWD

• Proven track record in training, motivating and coaching teams.
• Ability to travel up to 60% and work weekends and holidays if required.
• Passionate, self-motivated, creative, responsible
• Proactive communicator
• Comfortable speaking to small and large groups and being seen as an expert
• Great with people; from bartenders, consumers, customers and internal stakeholders
• Has sound financial skills and experience managing a budget
• Event management or promotional background is a plus
• Previous experience in sales is a plus
• Previous experience as a Brand Ambassador preferred
• Mixology experience a plus (On-trade: Bartending, Sommelier)
• Must reside in Miami area- Bacardi Office in Coral Gables visits are necessary
• Must have reliable transportation to travel to ports and office (mileage is compensated)
• Ability to drink responsibly, enjoy in moderation and conduct themselves in a professional manner at all times
• Must be over 21 years of age

About Bacardi

Bacardi Limited, the largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur and ERISTOFF® vodka. Founded more than 161 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs approximately 9,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on LinkedIn, Instagram and X.

WHO WE ARE

TEAM is a top-notch experiential marketing agency that develops and executes creative marketing campaigns rooted in strategy, insights, and decades of learning. We partner with the best brands and people to deliver experiences that create inspiration at the engagement point. Our roster of talent is essential to executing quality campaigns which live up to our high standards, for more information visit us on our website, Facebook, Instagram, or Twitter.