Content SEO Specialist

Job Description

Are you interested in identifying content opportunities which will drive performance for SEO and bringing the ideas to life on LEGO.com globally?

Bring your content expertise to the forefront and help LEGO.com achieve growth in search through identifying content gaps and optimizing existing content!

• This is a temporary parental leave cover of approximately 9 months based on business needs.**
  
  
  
  

Core Responsibilities

• Conduct keyword research and identify target keywords to incorporate into content
• Create high-quality content to support global and local campaigns whilst working with trading teams to identify product targeting
• Analyze data to track the success of campaigns and make data-driven decisions
• Manage, segment and report on our tracked keywords to show the value our content is driving
• Coordinate the creation of new content and ensure content we produce is maintained once launched
• Communicate campaign performance to wider partner groups
• Manage and maintain the SEO content calendar for campaigns and evergreen content
• Liaise with internal and external partners to reflect commercial priorities and requirements
  
  
  
  

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. This role will focus on improving LEGO.com’s keyword visibility in search to reach new audiences and existing shoppers via natural search.

Do you have what it takes?

• Good working knowledge of on-page SEO fundamentals
• Experience in SEO across various markets and identifying market nuances
• Minimum 1 year experience in an SEO or content marketing-focused role
• Strong skills in keyword clustering and research
• Ability to translate performance into a clear narrative for a wide range of partners
• Experience with keyword research tools such as Google’s Keyword Planner, Ahrefs, and SEMRush
• Excellent writing, communication and presentation skills
• Passion for SEO and driving results through content
• Experience in liaising with multiple partners to get content live
• Previous experience in a SEO copywriting role preferred
• Good working knowledge of other SEO tools such as Screaming Frog or Similarweb would be a plus!
• Understanding of AI content writing and how it can be applied to improve efficiencies preferred
• Experience working in-house at a large, global brand with multiple levels of approval preferred
• Experience with A/B testing preferred
  
  
  
  

Additional Details On This Position

• The salary for this position has a range of $78,800 - $118,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
• The current work location for this role is 501 Boylston Street, Boston, MA. In 2025, we will transition to our new permanent office location at 1001 Boylston Street, Boston, MA. Specific move dates for roles are to be determined and communicated in 2024.
• Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.