Business Development & Strategic Marketing Manager

At Tagup, we use machine learning to make the machines that power the world safer, more reliable, and more efficient. As a rapidly scaling AI/ML technology company, we are looking to expand our team.

We are seeking a highly analytical and experienced Business Development & Strategic Marketing Manager with a background in investment banking to join our dynamic team in New York City. This pivotal role will focus on crafting and executing OEM go-to-market strategies and forging robust partnership agreements, driving our growth and innovation forward.

Key Responsibilities
OEM Go-to-Market Strategy:

• Develop and implement comprehensive go-to-market strategies for OEM partnerships
• Conduct market analysis to identify opportunities and trends in the OEM services sector
• Collaborate with cross-functional teams to align go-to-market plans with overall business objectives
• Drive the execution of go-to-market initiatives, ensuring timely and successful market entry
  
  
  
  
  

Partnership Management:

• Identify, evaluate, and negotiate partnership opportunities with OEMs
• Develop and package partnership agreements that align with company goals and create mutual value
• Manage ongoing relationships with partners to ensure successful collaboration and achievement of strategic objectives
• Monitor and report on partnership performance, making recommendations for improvements
  
  
  
  
  

Strategic Marketing:

• Analyze the market and competitive landscape to inform strategic marketing decisions
• Develop marketing strategies and campaigns to support OEM partnerships
• Work with marketing and sales teams to create marketing materials and sales tools
• Measure and analyze the effectiveness of marketing initiatives and campaigns
  
  
  
  
  

Financial Analysis:

• Conduct financial modeling and analysis to support business development and marketing strategies
• Assess the financial viability of potential partnerships and projects
• Prepare business cases and presentations for senior management and stakeholders
  
  
  
  
  

Qualifications:

• Bachelor's degree in Business, Finance, Marketing, or a related field; MBA or advanced degree preferred
• Minimum of 3 years of experience in investment banking, business development, or strategic marketing
• Strong analytical skills and experience with financial modeling
• Proven track record of developing and executing go-to-market strategies
• Excellent negotiation and partnership management skills
• Strong communication and presentation skills
• Ability to work collaboratively across teams and manage multiple projects simultaneously
  
  
  
  
  

Preferred Skills:

• Experience in the industrial IoT sector
• Knowledge of OEM business models and market dynamics
• Proficiency in data analysis tools and software
  
  
  
  
  

As a fast-growing technology company, we offer all members of the team part-ownership through an Employee Stock Option Plan. We also offer health insurance benefits, access to the company 401K plan, and encourage a team-oriented work environment with regular company outings!

Tagup is an equal opportunity employer and individuals seeking employment with us are considered without regard to race, color, religion, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

We offer a competitive salary and benefits package commensurate with experience and qualifications. We are committed to attracting and retaining top talent, and we believe in compensating our employees fairly for their contributions.