We are seeking a talented and strategic Brand Strategy Consultant to join our team. The Consultant will play a pivotal role in developing and executing comprehensive brand strategies that align with client objectives, resonate with target audiences, and strengthen brand equity. The ideal candidate will have a deep understanding of branding principles, consumer behavior, market trends, and the ability to deliver impactful strategies that drive business results.
Roles And Responsibilities
Collaborate with clients to understand their business goals, target audience, competitive landscape, and brand positioning to develop customized brand strategies.
Conduct market research, competitive analysis, and consumer insights to inform brand strategy development and identify market opportunities.
Define brand positioning, messaging architecture, value propositions, and brand stories that differentiate clients’ brands and resonate with target audiences.
Develop comprehensive brand identity guidelines, including visual identity, brand voice, and tone, to ensure consistency across all brand touchpoints.
Lead brand workshops, brainstorming sessions, and strategy presentations with clients to align on strategic direction and gain stakeholder buy-in.
Partner with cross-functional teams including creative, marketing, and communications teams to execute brand strategies effectively across all marketing channels.
Monitor and evaluate brand performance metrics, consumer feedback, and market trends to make data-driven recommendations for strategy refinement and optimization.
Provide strategic consultancy and thought leadership to clients on brand management, crisis communications, and reputation management.
Support business development efforts by participating in client pitches, proposal writing, and presenting case studies and strategic recommendations.
Compensation
Competitive salary commensurate with experience.
Performance-based incentives or bonuses based on client satisfaction and project success.
Comprehensive benefits package including health insurance, retirement plans, paid time off, professional development opportunities, and other perks.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Business Consulting and Services
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