Brand Manager, Masterbrand

We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Let’s Go Further Together.

Bringing True Hospitality to the World.

We want to welcome you to a world where you can bring true hospitality to everyone. When you join us at IHG®, you become part of our global family—a welcoming culture of warmth, honesty, and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing your contribution, and supporting your ambition to learn and create your career path. In making a difference to our guests and owners, colleagues, and communities, every day is a chance to create great and unique experiences in your way.

With over 370,000 colleagues in nearly 100 countries sharing our values, countless opportunities are at your fingertips. We’re growing; grow with us

Employer Description

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognized and respected – wherever they are in the world. Want to be part of the journey

• Location: Atlanta, GA
  
  

The salary range for this role is $58,834 to $115,000 This is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

• This job is also eligible for bonus pay.
  
  

At IHG, we believe in taking care of our employees. That's why we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees. We want you to feel secure and cared for, so you can focus on bringing True Hospitality to the world.

You can apply for this role through the link below (or through an internal career site if you are a current employee).

Note: No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

As the Manager, Masterbrand at IHG Hotels and Resorts, you will be responsible for bringing the IHG brand to life on a global level. You will be part of an amazing global team working together to make IHG a beloved household name. IHG is looking for a Manager, Masterbrand responsible for developing and embedding the IHG Hotels & Resorts Masterbrand across the organization and in the hearts and minds of our employees, guests and owners.

• Serve as a member of the MBSA team, playing an active role with the broader Marketing organization, particularly: global brand team, Marketing Shared Services, Creative, Social, PR, Loyalty, Partnerships, Communications, HR, and development.
• In close partnership with the Director Masterbrand, create and execute on a 5-year IHG Masterbrand strategy.
• In close partnership with the Director Masterbrand, build and maintain an 18-month marketing calendar across the org ensuring our audience, regional and campaign calendar builds our brands and drives the business.
• Refine IHG Hotels & Resorts brand positioning, ensuring we show up clearly and in a memorable way.
• Manage all IHG Masterbrand assets, ensure they’re being used correctly across org and regions (brand bar, creative review, partnerships)
• Develops and owns our integrated guest journey maps for digital and physical interactions.
• Owns the comprehensive management of end-to-end guest journey projects, ensuring timely completion and adherence to objectives.
• Manages relationships across brand teams and GXSS to achieve unified goals effectively.
• Serves as the primary Masterbrand advocate, ensuring consistency and visibility across all touchpoints.
• Measures and optimizes the impact of strategies on Masterbrand awareness at the individual brand level to meet awareness targets.
• Oversees the implementation of brand guidelines and creative standards, ensuring uniformity across all regions and departments.
  
  

Education:

• Bachelor's or Master's Degree in Marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
  
  

Experience:

• Typically has 6+ years progressive work experience in brand management, creative, marketing and communications.
• Experience in building and embedding a strong brand for consumers, employees, and owners.
  
  

Technical Skills and Knowledge:

• Demonstrated project management experience in organizing, planning and executing large-scale projects from conception through implementation.
• Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management and staff. Ability to influence both franchisees and senior management.
• Demonstrated knowledge of branding and brand management
• Demonstrated organization and management development, including demonstrated ability to think strategically and develop/implement organizational initiatives.
• Demonstrated ability to develop consumer understanding based on research and existing trends
• Demonstrated creative problem solving ability and demonstrated creative thinking skills as evidenced by prior campaigns.
• Ability to think strategically and deliver initiatives successfully.
• Creative leadership
• Strong brand management skills
• Agency management
  
  

We’ll reward all your hard work with an excellent salary and benefits – including a great room discount and superb training.

Join us, and you’ll become part of the global IHG family – and like all families, all our team members share some winning characteristics. We work better together as a team – we trust and support each other, do the right thing, and welcome different perspectives. It would be best if you showed us you care, that you notice the little things that make a difference to guests, and that you are always looking for ways to improve - click here to learn more about us.

At IHG Hotels & Resorts, we are proud to be an equal-opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual’s race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

Not Applicable for Colorado Applicants.

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The statements in this job description are intended to represent the key duties, essential nature and level of work being performed. They are not intended to be all responsibilities or qualifications of the job.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

We need people like you to make a difference and create exceptional experiences every single day. Don’t just join a growing team of 370,000 colleagues across 100 countries. Let your passion shine. Innovate and collaborate around the world. Embrace your ambition.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.