Brand Manager

Responsibilities

• Develop and execute comprehensive brand strategies to drive awareness, engagement, and sales for hair care products.
• Conduct market research to understand consumer trends, preferences, and competitor activities.
• Collaborate with cross-functional teams including product development, marketing, and sales to ensure alignment with brand objectives.
• Create and manage marketing campaigns across various channels such as social media, print, and digital advertising.
• Oversee the development of brand assets including packaging, promotional materials, and content creation.
• Analyze sales data and consumer feedback to identify opportunities for product improvements and brand growth.
• Build and maintain relationships with key stakeholders including retailers, influencers, and industry professionals.
• Monitor and manage brand performance metrics, budgets, and timelines to ensure objectives are met.
• Stay updated on industry trends, regulations, and best practices to maintain a competitive edge in the market.
• Lead and mentor a team of marketing professionals to achieve departmental goals and objectives.

Qualifications

• Bachelor's degree or equivalent in Marketing.
• 5+ years' brand management or marketing experience.
• Experience with consumer-facing or direct-to-consumer brands.