Brand Manager
Brand Manager
House of Spices India
New York, NY
See who House of Spices India has hired for this role
The Brand Manager will play a pivotal role in shaping and managing our brand's identity and success in the market. This role involves developing and implementing marketing strategies, conducting market research, collaborating with cross-functional teams, and overseeing brand campaigns to drive brand awareness and growth.
Responsibilities
- Brand Strategy: Develop and execute comprehensive brand strategies to achieve business objectives, including market positioning, target audience identification, and brand messaging.
- Market Research: Conduct market research to understand consumer trends, competitive landscapes, and emerging opportunities. Translate insights into actionable strategies.
- Brand Identity: Define and maintain brand guidelines, ensuring consistency in branding across all channels and products.
- Product Launch: Plan and execute successful product launches, including market positioning, pricing strategies, and promotional campaigns. Gap identification, product validation. Work with NPD team to launch new products through consumer research, market research & identify the market potential & innovation in existing products.
- Packaging: Design & develop innovative packaging solutions.
- Advertising and Promotion: Manage advertising and promotional activities, including traditional and digital media campaigns, social media marketing, and influencer partnerships.
- Budget Management: Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
- Performance Analysis: Monitor and analyze key performance metrics to evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
- Brand Growth: Identify opportunities for brand expansion and growth, including new product development and market expansion.
- Vendor and Agency Management: Manage relationships with external vendors, agencies, and partners to support marketing initiatives effectively.
- In Market Strategy: Product promotions (In pack/on pack), pricing, POSM etc.
Qualifications
- Minimum 5 years of FMCG expiring in brand management role. Overall 10 years work experience
- Hindi / Urdu language fluency
- Five to 7 Years years of experience in FMCG FOOD COMPANY
- Proven experience as a Brand Manager in the food industry or a related field.
- Preferred knowledge of South Asian cuisine and grocery
- Strong understanding of consumer behavior, market dynamics, and industry trends.
- Ability to work collaboratively in a team and lead cross-functional teams.
- Familiarity with food industry regulations and compliance is a plus.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing -
Industries
Food and Beverage Manufacturing, Food and Beverage Retail, and Wholesale Food and Beverage
Referrals increase your chances of interviewing at House of Spices India by 2x
See who you knowGet notified about new Brand Manager jobs in New York, NY.
Sign in to create job alertSimilar jobs
People also viewed
-
Brand Manager
Brand Manager
-
Marketing Manager, Brand Marketing, Brand Investment
Marketing Manager, Brand Marketing, Brand Investment
-
Influencer Marketing Manager
Influencer Marketing Manager
-
Email Marketing Manager
Email Marketing Manager
-
Assistant Shopper Marketing Manager
Assistant Shopper Marketing Manager
-
Product Marketing Assistant Manager
Product Marketing Assistant Manager
-
Product Marketing Manager, B2B
Product Marketing Manager, B2B
-
Senior Vice President of Brand Strategy and Marketing
Senior Vice President of Brand Strategy and Marketing
-
Senior Marketing Manager, Strategic Planning & Operations, LMS
Senior Marketing Manager, Strategic Planning & Operations, LMS
-
Director of Marketing
Director of Marketing
Looking for a job?
Visit the Career Advice Hub to see tips on interviewing and resume writing.
View Career Advice Hub