Associate Director, Annual Giving-Graduate Programs

Responsibilities

PRIMARY FUNCTION:

Under the leadership of the Senior Director of Annual Giving, the incumbent will manage and implement direct marketing programs focused on acquiring or increasing annual support from alumni of graduate programs, alumni family members, and friends on behalf of Thomas Jefferson University.

ESSENTIAL FUNCTIONS:

The Associate Director for the Annual Giving works collaboratively with the Office of Institutional Advancement team to increase private support through the acquisition and retention of medical college alumni, family members of alumni, post-graduate alumni, graduate programs alumni and university friends. The Associate Director is responsible for developing marketing collateral to assist and support the annual acquisition and retention of alumni donors and manage solicitation activities for direct mail, email, web presence and other engagement centered communications. Specific duties include:

• Responsible for the management and implementation of annual solicitations through direct mail, email, social media and personal contact with donors with a special focus on data management.
• Develops segmentation strategies for various donor cohorts such as first time donor acquisition, loyal donor retention, presidents club upgrades and outreach.
• Manages direct marketing for alumni and friends for enterprise-centric campaigns for Jefferson’s Giving Day.
• Partner with Communications staff to develop creative pieces as needed and to ensure appropriate branding for all alumni and friend related direct marketing.
• Collaborate with OIA University major gift officers to assist with the pipeline development of alumni and meet the long-term goals of the annual giving program unit.
• Partner with other campus units such as Student Affairs, Alumni Relations and other colleagues to represent annual giving goals and objectives.
• Manage print vendor relationships and maintains a direct marketing budget and track all expenditures related to direct marketing projects.
• Report to the Senior Director of Annual Giving – University within the Office of Institutional Advancement (OIA).
• Various other duties as assigned.
• Guided by Jefferson’s mission, organizational culture, values, and vision for the future, provide inspirational fundraising leadership through teamwork, collaboration, and loyalty.
  
  

EDUCATIONAL/TRAINING REQUIREMENTS :

• Bachelor’s degree required
  
  

CERTIFICATES, LICENSES, AND REGISTRATION :

• Driver’s License
  
  

EXPERIENCE REQUIREMENTS :

• A minimum of three-four (3-4) years of progressively responsible experience in annual giving or progressively responsible experience in direct marketing or fundraising.
• Experience in a university setting preferred.
• Proven experience in direct marketing.
• Strong interpersonal skills and the ability to work well with both internal and external constituencies.
• Ability to develop and manage projections and a budget.
• Experience with fundraising database software systems and Microsoft Office.
• Excellent oral, written, interpersonal and communication skills
  
  

Conditions of Employment

Covid Vaccination is a requirement for employment at Jefferson for employees working at Jefferson’s clinical entities or at the University. If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.