KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, LOFT, Lane Bryant, and Talbots. Individually, our brands are unique and strong. Together, we are powerful.
Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.
Ann Taylor embodies and celebrates the spirit, heritage, and confidence of American women leading the lives they love. Since its beginnings, Ann Taylor has been committed to providing women with everything they need to feel inspired and motivated as they navigate their multifaceted lives. Our effortlessly polished styles are thoughtfully designed to go anywhere—from the office to special occasions (and everywhere in between).
Discover a culture centered on empowering employees, with access to industry leaders and tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?
About The Role
The Assistant Manager, Brand Marketing supports the development and execution of omni-channel marketing strategies. This individual will play a key role in supporting both the ecommerce business as well as the store fleet by implementing marketing initiatives to support the brand on both fronts. Strong team skills are required in this role, staying in close communication with channel owners to drive cross-functional alignment and develop impactful program support.
The impact you can have
Responsible for executing brand marketing plans in collaboration with the creative, visual, public relations, merchandising, social, digital, and store communications teams
Lead store marketing efforts – implementing localized strategies inclusive of events, in-mall marketing and brand awareness tacticts to support store openings and relocations
Manage project brief development and hand-off process – ensuring all brand initiatives are communicated and executed effectively
Contribute to the following areas of the business:
Daily Messaging - seamlessly incorporating seasonal initiatives and promotional strategy in all marketing assets
In-Store Marketing – partner with visual teams to ensure signage and store marketing needs support the larger brand objectives
Philanthropic Partnerships - supporting yearly strategy and liaising with partners to execute charitable campaigns
Credit Card and Loyalty Program communication - ensuring integration into overall planning and daily messaging
Actively and independently seek out data points to fuel new initiatives
Assist in the preparation of program hindsight reports to inform future strategies
You’ll bring to the role
Natural problem-solver with the ability to perform under pressure
Ability to multi-task: multiple seasons, initiatives and priorities at same time
Strong team player with demonstrated ability to work effectively with cross-functional teams
Outstanding communication skills – verbal and written
Self-starter who takes initiative and speaks their mind
Finger on the pulse of the competitive landscape (retail, fashion, branding, social media, etc.)
2-4 years prior work experience within the retail environment
BA/BS in Marketing, Business, Media Communication or related field
Benefits At KnitWell Group
Merchandise discount at our brands: 50% off regular-priced merchandise at Ann Taylor, LOFT, & Lane Bryant (in store and online)
Support for your individual development plus career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
The target salary range for this role is: $62,400-$65,000*
Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
This position works in a hybrid model, with three days per week worked in the New York, NY location and two days per week worked remotely.
Location:
Times Square Tower-ANN-New York, NY 10036
Position Type
Regular/Full time
Equal Employment Opportunity
The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail
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