Ad Copywriter

About The Company

Grant Cardone Enterprises is the world leader in education, consulting, and management for small businesses around the world. Founded by renowned business expert Grant Cardone, GCE has helped small businesses grow and scale for over 30 years. Cardone's strategies are taught through online programs, workshops, one-on-one coaching, and large scale events.

Responsibilities

• Coordinate with the Director of Digital Marketing to execute cold traffic ad copy for YouTube, Instagram, Facebook, Google, TikTok and any other traffic networks
• Write compelling, direct response copy
• Work with marketing and technology team to fully understand pertinent data points
• Track analytics of marketing efforts as it pertains to copy-driven resources
• Split test advertising for optimization
• Collaborate with the marketing and design teams to create digital media advertising
• Collaborate with design and marketing teams to create congruent landing page headlines and copy with your ads.
• Think strategically to organize and design campaigns that deliver desired results for various target markets across different platforms
• Research target audience and marketplace to ensure copy is accurate and effective
• Prioritize multiple projects and deliver highly effective work
• Edit the work of others effectively in order to achieve the best performing copy
• Collaborate with team members at all levels to ensure projects are consistent with direct marketing best practices, brand guidelines, compliance, and overall project goals
• Responsible for the success of the projects they work on
• Responsible for editing compelling ad copy, ad video scripts, carousels, landing page headlines and copy, and more
• Work closely with the acquisition team to create a pipeline of direct response marketing assets that will help achieve customer acquisition and revenue goals
• Responsible for collaborating with a team of in-house and freelance writers and marketers for our family of websites, across a wide spectrum of channels including google display network, native networks, YouTube, Email, Facebook and other content as required
• Additional responsibilities as needed
  
  

Requirements

• BA in Marketing, Business Administration, or related field
• Education industry experience: 1 year (Preferred)
• Experience developing highly creative environments: 7 years (Required)
• Minimum of 5 years' experience creating compelling copy for digital marketing campaigns that convert
• Expert written, verbal and presentation skills
• Must be results focused, detail-oriented, and be able to juggle multiple priorities in order to meet deadlines
• Knowledge of tracking digital marketing efforts in order to measure results
• Expert on posting, scheduling, and monitoring coordinated, effective, and engaging social media posts and managing corporate/fan social media accounts
• Experience with Apple/Mac
• Effective copywriting skills for ads, video scripts, landing pages, email campaigns, funnel campaigns, social media posts, articles, products and all assets and marketing campaigns we generate
  
  

In accordance with the Company’s established pre-employment processes and Drug-Free Workplace

program, your employment is contingent upon a negative drug screen and satisfactory background check.

Cardone Enterprises is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.