W. Ross Honey

New York, New York, United States Contact Info
2K followers 500+ connections

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About

With over 20 years of experience in digital media, I am a passionate leader who creates…

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Experience & Education

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Volunteer Experience

  • Seattle University Graphic

    Advisory Board Member, Albers School of Business

    Seattle University

    - 5 years 7 months

    Education

  • Literacy Partners Graphic

    Chair of the Programming Committee, Member of Executive Committee

    Literacy Partners

    - Present 6 years 10 months

    Education

Publications

Honors & Awards

  • #33, AdWeek 50 2013

    AdWeek

    The Xbox One is coming to your living room, and W. Ross Honey is making sure it comes packed with entertainment and the potential for big advertising. The new consoles, which hit in late November, are more than video game players—they’re next-gen cable boxes loaded with content and online access. And with the new Kinect, Microsoft promises a unique viewing and ad experience for each consumer. The Xbox is the company’s gateway into some 50 million homes. —G.S.

  • Keynote Speaker

    AdWeek

    Personalization in the 21st-century Living Room

  • Keynote Speaker

    IAB Mixx

    Beyond the Device: How Entertainment is Becoming More Personal

  • Speaker

    IAB Engage

    Responding to Consumer Trends in the 21st-century Living Room

  • #21, AdWeek 50 2012

    AdWeek

    Honey and team are at the center of the digital living room, with 67 million Xbox units and over 40 million subscribers of Xbox LIVE, a Web/TV platform for games, chatting with friends, buying movies—and watching ads. Xbox aims to reinvent the :30 with NUads, incorporating Xbox Kinect’s nifty gesture-based controls. MS also boasts partnerships with over 40 content providers such as Major League Baseball, SyFy and HBO. And instead of trying to reinvent the cable business, Xbox is turning into a…

    Honey and team are at the center of the digital living room, with 67 million Xbox units and over 40 million subscribers of Xbox LIVE, a Web/TV platform for games, chatting with friends, buying movies—and watching ads. Xbox aims to reinvent the :30 with NUads, incorporating Xbox Kinect’s nifty gesture-based controls. MS also boasts partnerships with over 40 content providers such as Major League Baseball, SyFy and HBO. And instead of trying to reinvent the cable business, Xbox is turning into a cable box for partners like Comcast and Verizon.—Mike Shields

  • Keynote Speaker

    Cannes Lions International Festival of Creativity

    Xbox: The Future of Interactive TV

  • Speaker

    CES

    A new generation of games and entertainment. All-in-one

  • Profiled in "5 Patterns of Extraordinary Careers"

    5 Patterns of Extraordinary Careers by James Citrin

    I was a case study in the book '5 Patterns of Extraordinary Careers' (Crown Business, 2003) by James Citrin

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