Turi McKinley

Our global team grew during the pandemic, through opening new studios and adding new teams into frog. To both welcome new people and teams into frog, and welcome back frogs who had gradually found relationships shifting during the pandemic, we created the Welcome Home events. Centered around a series of events held hybrid and in-person that brought team intentionally together, and shared our new shared history and ways of work, the Welcome Home creation process was designed to actively enable… Show more

Our global team grew during the pandemic, through opening new studios and adding new teams into frog. To both welcome new people and teams into frog, and welcome back frogs who had gradually found relationships shifting during the pandemic, we created the Welcome Home events. Centered around a series of events held hybrid and in-person that brought team intentionally together, and shared our new shared history and ways of work, the Welcome Home creation process was designed to actively enable integration of team cultures. With five concurrent work streams, frogs from across the globe and across the teams being integrated, worked to define what makes a "home" for frogs.

The workstreams included: our Space Principles; our Rituals for both projects and studios; our DNA and shared history; our People and Disciplines; and the events themselves.

Held in studios across the globe, the events were a wonderful point of connection for old and new frogs alike, and helped shape a positive view on the changes and opportunities at hand. The most lasting impact however has come from those workstreams, where old and new frogs together shaped Spatial Principles, team and studio Rituals, cadence for global calls, and a way of speaking about our history and future. The act of creating this together, rather than imposing from a distant 'above', represented the best of frog culture and mindset. Show less

As GE began to focus on software and user experience, they approached frog to help them understand the culture of the organization today and how a culture of user experience could be built and sustained across their business units. We dove deep into their culture, identified nascent UX experts and opportunities within the business, and developed a framework for GE of the key needs and levers they could impact to build this new capability. One of the primary initial steps was creation of a GE UX… Show more

As GE began to focus on software and user experience, they approached frog to help them understand the culture of the organization today and how a culture of user experience could be built and sustained across their business units. We dove deep into their culture, identified nascent UX experts and opportunities within the business, and developed a framework for GE of the key needs and levers they could impact to build this new capability. One of the primary initial steps was creation of a GE UX Playbook which would define how and why GE would focus on user experience. In partnership with a great frog team, I was the primary contributor and writer for the Playbook. Show less

Pre-Instagram the research crew at frog figured out a way to engage rapid visual research using our global studio footprint and the growing presence of connected cameras (smartphones).

"frog collaborated with GE engineers and designers to build a core foundation of languages, needs, tools, and success metrics to support its UX practice. Rather than dictate best practices, frog acted as a researcher and translator, surfacing best practices throughout the company and disseminating them across divisions. The resulting knowledge and playbook sets unified design standards companywide. To keep GE's global design teams aligned and the knowledge base fresh, UXCentral facilitates an… Show more

"frog collaborated with GE engineers and designers to build a core foundation of languages, needs, tools, and success metrics to support its UX practice. Rather than dictate best practices, frog acted as a researcher and translator, surfacing best practices throughout the company and disseminating them across divisions. The resulting knowledge and playbook sets unified design standards companywide. To keep GE's global design teams aligned and the knowledge base fresh, UXCentral facilitates an ongoing conversation among UX professionals across the company."​ - frog design's website Show less

A Kinect hack by folks in the frog NYC studio. We riffed on a Japanese gameshow to create a party game for SXSW '11 that got friends and strangers interacting in a crowded, noisy party - it got a lot of notice and went on to MIX '11 Keynote and was even considered for part of the Kinect SDK. Awesome what a bunch of creatives can do in their spare time!

In 2011 MTV ran the College Affordability Challenge to create a crowdsourced, student-led, digital tool to students navigate the financial aid system. From the responses they selected three great ideas. frog jumped on board to guide the three finalists from rough idea to final concept through a structured design and innovation process. I developed the structure for the week-long sprints. Each of the three candidates worked with the creative, technical and conceptual thinkers in a frog studio to… Show more

In 2011 MTV ran the College Affordability Challenge to create a crowdsourced, student-led, digital tool to students navigate the financial aid system. From the responses they selected three great ideas. frog jumped on board to guide the three finalists from rough idea to final concept through a structured design and innovation process. I developed the structure for the week-long sprints. Each of the three candidates worked with the creative, technical and conceptual thinkers in a frog studio to deepen and refine their concept, develop the storytelling to pitch their ideas on national TV, and to prepare for their presentations. With input from groups as wide as the College Board and the Clinton Global Initiative, the project was a great success, and MTV has gone on to launch a Facebook app, My College Dollars, from the winning concept.
The app: https://apps.facebook.com/mycollegedollars/
The process: http://designmind.frogdesign.com/blog/get-schooled-frog-and-mtv-team-up-for-a-winner.html Show less

On Friday February 25th, Jason and I presented our thoughts on the frog design process and research to design students at Parsons School of Design as part of a series of presentations for D+M for Department Seminar 2: Design in Everyday Life.

An attendees thoughts on the talk with photos of Jason and I. http://www.notes.slcstudios.net/archives/209

Personal work exploring the narratives I've been shaped by.

In 2008, frog and the AIGA New York chapter came together to invite a series of speakers to small talks, hosted in the frog studio, to explore the current time of convergence between interactive, industrial and graphic design. At a time of great change in the field, engaging speakers like Louise Fili, Roger Black and Jim Sherraden with moderators from frog's practices created a dynamic opportunity to explore how design was (and still is) evolving.
The series ran throughout 2008 with… Show more

In 2008, frog and the AIGA New York chapter came together to invite a series of speakers to small talks, hosted in the frog studio, to explore the current time of convergence between interactive, industrial and graphic design. At a time of great change in the field, engaging speakers like Louise Fili, Roger Black and Jim Sherraden with moderators from frog's practices created a dynamic opportunity to explore how design was (and still is) evolving.
The series ran throughout 2008 with sessions every second month. With a partner at the AIGA and the support of frog and AIGA teams, I concepted and led the event. Show less