Tim Furlow

Raleigh-Durham-Chapel Hill Area Contact Info
473 followers 456 connections

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About

Dynamic and results-driven leader passionate about marketing and determined to…

Activity

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Experience & Education

  • Lenovo

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Licenses & Certifications

Publications

  • Engaging digital artworks through emotion: interface design case study

    iSchools

    The Dallas Museum of Art challenged the class LIS 607 01 Digital Information Economics and Management on how to catalog art as emotion. The projects students created in terms of individuality and conformity helped inspire and lay a foundation for Dr. Lopatovska's writing.

    Other authors
    • Jodi Shaw, Pratt Institute
    • Irene Lopatovska, Pratt Institute
    • Kathleen L. Arthur, Pratt Institute
    • Jan Diolola, Pratt Institute
    • Leah Honor, Pratt Institute
    • Rebecca Kluberdanz, Pratt Institute
    • Tara Kron, Pratt Institute
    • Claudio A. Leon, Pratt Institute
    • Eric Mortensen, Pratt Institute
    • Corina Bardoff, Pratt Institute
    See publication

  • Book or NOOK? Information behavior of academic librarians

    Aslib Journal of Information Management

    The purpose of this paper is to understand patterns in information behavior of academic librarians, individuals who influence information technology adoption in academic libraries and parent institutions. Librarians’ perception of their student patrons’ information behavior was also investigated.

    Other authors
    • Elizabeth McDonald, Pratt Institute
    • Marina Rosenfield, Pratt Institute
    • Tara Kron, Pratt Institute
    • Irene Lopatovska, Pratt Institute
    See publication

Courses

  • UBC/DAA Award of Achievement Program: Creating and Managing the Analytical Business Culture

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  • UBC/DAA Award of Achievement Program: Introduction to Web Analytics

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  • UBC/DAA Award of Achievement Program: Measuring Marketing Campaigns Online

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  • UBC/DAA Award of Achievement Program: Web Analytics for Site Optimization

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Honors & Awards

  • Adobe Summit Presenter - Maximizing Conversions with Recommendations - S819

    Adobe

    Link: https://business.adobe.com/summit/2023/sessions/maximizing-conversions-with-recommendations-s819.html

    You might feel like you know recommendations as product and content suggestions, but there’s so much more to unlock. Lenovo harnesses recommendations for maximizing conversions by customizing algorithms and leveraging a unique integration with Adobe Analytics to craft attribution models.

    Join us to:

    Learn the unique recommendations use cases that drive sustainable…

    Link: https://business.adobe.com/summit/2023/sessions/maximizing-conversions-with-recommendations-s819.html

    You might feel like you know recommendations as product and content suggestions, but there’s so much more to unlock. Lenovo harnesses recommendations for maximizing conversions by customizing algorithms and leveraging a unique integration with Adobe Analytics to craft attribution models.

    Join us to:

    Learn the unique recommendations use cases that drive sustainable revenue growth and optimize experiences
    See a global, collaborative optimization program that delivers improvement to the metrics that matter
    Discover the iterative benefits of using Adobe Analytics and Adobe Target together
    Public Track: Personalized Omnichannel Engagement

    Type: Session

    Technical Level: General Audience, Beginner, Intermediate, Advanced

    Presentation Style: Tips & Tricks

    Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Marketing Practitioner, Marketing Analyst

    Industry Focus: High Tech, Retail

  • Marketing Innovation

    Adobe

    https://business.adobe.com/customer-success-stories/western-digital-case-study

  • Pinnacle

    Western Digital

    Award for being top 1% of Sales & Marketing

Organizations

  • Digital Analytics Association

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    - Present

  • GISMO

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  • ASIS&T

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  • MAGIRT Education Committee

    Education Committee Member

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    http://www.ala.org/magirt/committees/education

  • American Library Association

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  • MAGIRT

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  • Student Chapter of ASIS&T at Pratt Institute

    Treasurer and Vice President

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