Sign in to view Maddie’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Minneapolis, Minnesota, United States
Contact Info
Sign in to view Maddie’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
852 followers
500+ connections
Sign in to view Maddie’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Maddie
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Maddie
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Maddie’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Activity
Sign in to view Maddie’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
-
To celebrate National Safety Month this June, we asked our leaders why safety is personal to them. Here’s what Jessica Longshore, our vice president…
To celebrate National Safety Month this June, we asked our leaders why safety is personal to them. Here’s what Jessica Longshore, our vice president…
Liked by Maddie Essman
-
I'm honored to be recognized as a Rising Star on Progressive Grocer's 2024 Top Women in Grocery list! Thank you to my Schwan's Company leadership…
I'm honored to be recognized as a Rising Star on Progressive Grocer's 2024 Top Women in Grocery list! Thank you to my Schwan's Company leadership…
Shared by Maddie Essman
View Maddie’s full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
Brad Smith
Greater Minneapolis-St. Paul AreaConnect -
Sara Brohl
Marketing Leader at The Schwan Food Compan
Minneapolis, MNConnect -
Britany Ketcho, MBA
Associate Marketing Manager at Schwans
United StatesConnect -
Ryan Coyne
Seoul, South KoreaConnect -
McKenzie Magaw
Senior Digital + Social Media Specialist
Greater Minneapolis-St. Paul AreaConnect -
Monica Ball
Greater Minneapolis-St. Paul AreaConnect -
Brian Thompson
Minneapolis, MNConnect -
Ashley Grow
Dayton, MNConnect -
Meredith Saari
Minneapolis, MNConnect -
Emily Nicolai
Award-winning brand strategist and marketing thought leader
Minneapolis, MNConnect
Explore more posts
-
Jason⬜ Beck
Chipotle Mexican Grill - Anamoly in this economy even with continued price increases and hardly any innovation (they once showed a spicy chocolate shake in one of their documents a long long time ago). Stock is +30% YTD and +60% past year....... comps +5%, transactions +3% and avg check +2% "Chipotle has become the rare restaurant chain to report rising transactions despite higher menu prices. The company once again raised its prices in October, citing inflation. Others in the restaurant industry have turned to limited-time offers and deals to appeal to customers, particularly those with lower incomes." https://lnkd.in/gXuVhgUn
7
1 Comment -
Brian Choi, CFA
FI contributing writer Vince Martin makes a notable observation on the future prospects of Kroger on his latest piece for The Food Institute: "The more interesting driver [of growth], however, is what Kroger calls “alternative profit.” This includes the company’s finance arm, but now most notably its retail media business, known as Kroger Precision Media. Alternative profit overall is huge: McMullen said at a 2023 conference that Kroger generated about $1.2 billion in annual earnings outside of grocery. That was nearly 30% of the company’s total operating profit for the year." The importance of "alternative profit" for #food #retail companies cannot be overstated. #RetailMediaNetworks is the future of the industry as margins continue to erode. https://lnkd.in/ePXfQ_UF
23
2 Comments -
Valerie Jacobs
There was a moment in last week's Roundtable when Emily Flannery declared, "that's right: beverages are officially a snack, too." The way we see category lines blurring, overlapping and/or completely falling away is fascinating, and a huge opportunity for food & bev brands with the nerve to keep up. Did you see it yet? Give the convo a watch right here: https://okt.to/XpGrUZ And if this glimpse into the future inspires you, let's chat! #futurefluent #futureofsnacking #cpgtrends
45
3 Comments -
Ted Fleming
The moderation trend is continuing to accelerate! The NA segment of on-premise beer sales in the U.S. jumped 33.7% over the last 52 weeks with broad-based gains in all 50 states! 💪 📈 🍻 At Partake Brewing we are seeing on-premise operators move from offering 1 NA beer option to now several with macros and craft represented in addition to house mocktails. 🍺 🍷 🍹 This is an exciting time for the non-drinker and moderator alike! Gone are the days of water, juice, milk, and soda as the non-alcoholic options. 🤩 https://lnkd.in/gibbdbPB
61
7 Comments -
Carryl Pierre-Drews
Mischievous creativity or dedication to a brand partnership -- maybe both? Coors Light wants to collaborate with Kansas City Chiefs quarterback Patricks Mahomes, but NFL players aren't allowed to endorse alcoholic beverages. To remedy this, the brand decided to put the ad in a "time capsule" and it won't air until AFTER he retires, working around the regulation. Or, waiting it out, rather. Love this unique spin on traditional advertising from Mischief agency. This will catch the eye of Mahomes fans, Coors drinkers, and the general public, who will be curious even if they don't watch the NFL. For a great campaign, you don't have to reinvent the wheel, but you SHOULD get creative. This is a masterclass in creativity. #NFL #CoorsLight #CreativeAdvertising #Branding
4
5 Comments -
Bill Crandall
“LET THEM EAT CAKE” ... FRENCH QUEEN MARIE ANTOINETTE ADDRESSING THE PEASANTS. How stupid can a company CEO like Kellogg’s CEO Gary Pilnick get? The answer is … pretty stupid. Instead of commenting on CNBC and CNN that poor or cash-strapped families should eat cereal for dinner because it’s cheaper than a regular dinner, he should stick to his primary financial duties as CEO and leave consumer marketing and advertising in the hands of his CMO (Chief Marketing Officer) and advertising agencies. No parent is going to serve their kids Corn Flakes, Rice Krispies, Frosted Flakes, or Fruit Loops for dinner when they presumably just ate the same thing for breakfast that morning. Moreover, the nutritional value of most RTE breakfast cereals per se is next to ZERO. As an adult, I personally and occasionally eat a VERY BIG bowl of Kellogg’s Corn Flakes or General Mills' Cheerios for dinner because I really like them with whole milk, but that’s only when I want to eat a light meal at the end of a long, hard, and late day. Finally, as a CPG brand marketing expert, I’ll say … I can’t imagine a top-shelf company such as Kellogg ever running any significant consumer advertising with such a stupid and insulting message like this, i.e., “Let them eat cake”. 😎 https://lnkd.in/efcuZ8dg.
10
16 Comments -
Jeremy (JL) Lieberman
Reflecting on this monumental moment, I wanted to wait until the news was "official" before sharing my thoughts and feelings... Almost 7 years ago, a good friend now who started as a good client invited me to his new office in NJ to explore a plant-based protein company he was considering acquiring. That's when I first encountered OWYN. Honestly, I wasn't sure what to make of it initially. Plant-based, vegan protein drinks weren't in my usual "repertoire" of ideation and marketing. But after trying the product that day, I knew I wanted to be part of the journey. And what an incredible journey it has been! Throughout the last 7 years, in my capacity as a "strategic advisor," I've embraced a multitude of roles and responsibilities, working closely with a diverse array of talented leaders. From individuals who made significant contributions from the outset and have since moved on, to those who have ascended to leadership positions, such as CEO Mark O. and Chief Sales Officer Matt OConnell, as well as "more recent" additions like CMO Julia Perez, who came in and made an immediate and substantial impact, our collaboration has been characterized by passion, mutual respect, and an unwavering commitment to innovation. Now, fast forward to today. After countless hours of strategic discussions, meetings, and partnerships, we've achieved something remarkable. We've taken a niche brand, crafted with the finest ingredients, and found the perfect successor in our recent acquisition. If you notice, even as a "consultant" I always will refer to it as we. When I work with brands, especially from day 1, I consider myself a true part of the team. Being part of a brand from inception to this pivotal moment is incredibly special. As a matter of fact, it's been a huge goal of mine since that fateful day 7 years ago. I'm eager to see what lies ahead for OWYN and hopeful that I can continue contributing to a product and brand that means so much to me and countless others, especially our consumers. #OWYN #PlantBased #Acquisition #Journey #Gratitude #Business #CPG #SimplyGood https://lnkd.in/emY6UT2g
42
6 Comments -
Andrew Dickow
Coke vs. Pepsi? Not so fast. For the first time, Keurig Dr Pepper Inc. has now claimed the #2 soda spot in America, surpassing PepsiCo, who had held the position for over two decades. Their innovative marketing initiatives and unique blend of flavors have truly set them apart from the competition. I had the chance to discuss Dr. Pepper's remarkable rise with The Food Institute, emphasizing their strategy and how they have particularly resonated with the younger demographic, who crave diverse flavors beyond traditional cola. In the article, I mentioned: "Dr. Pepper has distinguished itself through effective marketing campaigns that emphasize its unique flavor and individuality. This strategy resonates particularly well with younger demographics seeking alternatives to traditional cola drinks." With Dr. Pepper's leap to the #2 position, do you think they have a shot at dethroning The Coca-Cola Company from the #1 spot? In which other categories do you think a shift like this is possible? Read the full article here: https://lnkd.in/g572y5jv #MarketingStrategy #BeverageIndustry #Innovation #DrPepper
20
2 Comments -
Maeve Webster
In our youth focused culture, and industry, it's often easy to assume that younger consumers are fundamentally and irrevocably different from older consumers. In many ways, of course, they are. But as I've talked about in past posts, the new older consumer is vastly different from older consumers of previous generations. Case in point, in a survey Mike Kostyo and I fielded to power custom content for Menu Matters LLC we found that Boomers are as likely as younger consumers to research products and restaurants before purchasing. What varies is the source. While Gen Z focuses on social media, Boomers look to review sites like Yelp and Tripadvisor. And here's something that will likely shock some - Boomers are significantly less likely to turn to TV advertising. Which generation is most likely to take TV advertising into account...Millennials. I'll let you sit with that for a minute. Boomers are also as likely as any other generation to look for restaurant menus before visiting, though they do it less frequently than other generations. What is really beginning to separate the generations is not technology broadly but AI and algorithms. The acceptance and use of these evolving technologies is beginning to create far greater rifts than social media ever has. Reach out if you'd like to learn more or if you'd like to be added to our mailing list to be notified when our next report is published featuring these and many more unique new findings. #menumattersllc #consumerinsights #foodservice #consumerbehavior #innovation #trends2024 #restaurants #foodandbeverageindustry #cpg
13
-
Andy A.
There is real money to be made by going non-alcoholic. With more and more people making the choice to go alcohol free - at least some of the time - brands like Athletic Brewing Co. are cashing in. With sales exceeding $90MM last year, Athletic is now valued around $800MM and is one of the largest brewers in the country. This is a great lesson for all brands (established and emerging ones) to identify what are fads and what are actual trends. The latter are harder to identify, but are the ones you build real business around. In the weight loss arena, it will be interesting to see if Nestlé's Vital Pursuit will have success as it tries to appeal to the Ozempic user or will it just attract the same buyer as Lean Cuisine? Will Walmart find incremental growth for their upscale Better Goods brand as people look to save money with private label or will their same private label buyer just trade up from Great Value brands? What lessons have you learned trying to identify and capitalize on the next trend? #nonalcoholic #alcoholconsumption #consumertrends #ozempic #weightloss #frozenfoods #vitalpursuit #Athleticbrewing #nonalcoholicbeer #bettergoods #walmart #ozempic #wegovy #nestle
7
-
Jorge Olson
Check out this new Chica Chida tequila. I like the new approach to labeling and marketing, targeting not the X generation but new customers coming of age. Yes, X-Gen is not the only gen that drinks tequila, especially among the Mexican Amerian consumers. #tequila #beverages #hedgefund #beverageindustry #fmcg #consumergoods #cpg
-
Bartek (Bart) Burkacki
Still strong results for NARTD (Soft Drinks) players with top & bottom line beat for both PepsiCo and Keurig Dr Pepper Inc. Yet, that's not to say all is rosy, with all the growth being exclusively price driven with negative volumes across all the main categories. Trend that is driven by a weaker demand from lower-income consumers and that we do not expect to revert in the upcoming quarters To be monitored carefully at a time consumption patterns are increasingly diverging in most of the developed economies (US, Europe and beyond...) between lower-income consumers & the rest Specifically: Pepsico Q1 FY24 results summary: • NR: $18.3bn • OSG: 2.7%; Volume: -2%; Price/ mix: 5% • GM%: 54.8%; -43 bps vs Q1 FY23 • OP%: 16.1%; +40 bps vs Q1 FY23 • Beat analysts’ consensus for revenue as well as EPS Keurig Dr Pepper Q1 FY24 results summary: • NR: $ 3.47bn • OSG: 2.8%; Volume: -0.3%; Price/ mix: 3.1% • GM%: 56%; +393 bps vs Q1 FY23 • Adj. OP%: 23.8%; +300 bps vs Q1 FY23 Results by Division: • U.S. Refreshment Beverages o NR: $ 2,093m o OSG: 4.3% (Volume: -1.3%, Price/mix: 5.6%) o Adj.OP%: 29.7 %; +440bps vs Q1 2023 • U.S. Coffee o NR: $ 911m o OSG: -2.1% (Volume: -0.3%, Price/mix: -1.8%) o Adj.OP%: 31.7%; +110bps vs Q1 2023 • International o NR: $ 464m o OSG: 7.0% (Volume: 4.8%, Price/mix:2.2.6%) o Adj.OP%: 23.5%; +330bps vs Q1 2023 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀/ 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: 𝗵𝘁𝘁𝗽𝘀://𝗹𝗻𝗸𝗱.𝗶𝗻/𝗲𝗥𝟴𝘃𝗗𝗽𝘃𝗘 #strategy #cpg #fmcg Frederic Fernandez & Associates
14
-
Jared Kligerman
"I haven't seen you this excited since Wander!!" 👆 It's true - that's how PUMPED I am...and think you will be too! Since joining the CPG industry, two topics come up more than any other: 1) driving trial and sampling AND 2) in-store velocity Makes sense as these are critical to the success of any CPG brand. The challenge is the levers to accomplish these are often very expensive and/or logistically challenging. I've long wondered: Is there an affordable, easy solution that addresses both? YES - now there is for brands big and small! Introducing Caddle's Market Share Accelerator solution: On a monthly basis, we engage 500+ consumers buying the competition or new to the category to go in-store to buy your products. AND 250+ will complete a 10-question post purchase survey AND 200+ will opt-in to your CRM. Both the survey and campaign results also have demographic & retailer filters for comprehensive analysis. Best part? All you need to provide is the UPC and the # of units - we take care of the rest all for an affordable, easy-to-quote price. This solution is perfect to: - drive sales at key retailers - support product launches with initial sales - increase awareness in new markets - gain insights on the consumer journey and preferences This fills in so many gaps and needs I had both for brands at The Think Tank (TTT) and when I was running Wander... it pack so much value into a single solution, I'm SO excited to start helping brands gain market share and grow faster! Campaigns will start on AUGUST 1 - perfect for a late summer push BUT 69% of consumers have started back-to-school shopping by the end of July AND over half of consumers are willing to switch brands, particularly for price. Makes it a great time to become part of the back-to-school routine and get a spot in the lunch box or after school snack! If in-store velocity and gaining new consumers are objectives for your brand... let's talk and get units moving! #shoppermarketing #brandmarketing #retailmarketing #marketingstrategy #sampling #promotions #startups #emergingbrands #foodandbeverage
34
1 Comment -
Michael Paul
Life as an Agile CMO in the Beer Industry with ARMED FORCES BREWING COMPANY Navigating the dynamic and fast-paced world of the beer industry, I’ve learned that being an agile Chief Marketing Officer is not just a preference—it's a necessity. In this fast evolving landscape, principled leadership, unwavering focus on our mission, and a steadfast commitment to our strategic goals are essential. Staying true to our mission and not being swayed by fleeting trends is key. While it’s tempting to jump on every new marketing fad, I’ve found it crucial to remember that not all trends align with our brand's core values and long-term vision. Here’s what guides my approach: 1. Principled Leadership: Making decisions based on core values ensures consistency and builds trust with our audience. 2. Mission Focused: Ensuring every campaign, message, and product aligns with our overarching mission. This focus not only drives growth but also fortifies our brand’s purpose. 3. Strategic Integrity: Recognizing that marketing tactics are tools, not the strategy itself. It’s easy to get distracted by shiny new tactics, but they should always serve the strategy, not stray from it. This disciplined approach helps maintain brand integrity and delivers sustained success. 4. Adaptability with Purpose: Being agile means being adaptable, but with a clear purpose. It’s about responding to changes in the market while staying anchored to our strategic goals. In a world of constant change, my dedication to these principles is what sets us apart. It's not about chasing trends; it's about creating lasting impact through thoughtful, mission-driven marketing. #CMO #MarketingLeadership #BrandIntegrity #StrategicSuccess #AgileMarketing #VeteranOwned #Veterans
8
1 Comment -
Sofia Buttarazzi
What if we started bottom up? * We are taught to identify a customer problem or need. At the very top of the food (or "stuff") chain. Find a sweet spot no-one is addressing - a gap on the shelves, or “category”. Create the product. Spend hours defining its positioning. Define its purpose. Work out what to do with it to make it sustainable or impactful in some way. What if we started bottom up? Identified a problem on the ground. Children in coffee growing villages going hungry and we pay £5 for a flat white. This factory used to house denim makers and now it’s empty. Tea farmers are poor ‘cause we’ll only spend 2p on teabags. More and more often, we’re seeing brands start bottom up. As they go along their journey of introducing their product people will ask them - what’s your usp? (even 12 year old nephews). They will tell them the problem the brand wants to address. Its purpose. And it’s a real one. Some will care. Will be behind you. Your tribe. But as things get more commercial; conversations with retailers, agencies, consultants, they will be told - “That’s nice, but people don’t really care about that part." And they’ll be encouraged to distill how the brand shows up into 3 bullet points you can put in roundels that a consumer can remember. And whilst its true that a product has to appeal and sell for it to make any impact on the ground. We also have to ask - what if people cared? And isn't it our job to help them care? As Wycliffe Sande says - people can't care about what they don't know. * To distill is to - “extract the essential meaning or most important aspects of” something. Did you extract the right bit? And do you like my sketch? * Musing 18 of 30 on #smallbusiness and #startups #founders #brandstrategy #purpose
17
14 Comments -
Patrick McDonough
After decades as a distant contender, Dr Pepper has climbed the ranks with help from hefty marketing, novel flavors and TikTok videos There is a new contender in the cola wars, and it isn’t a cola. It’s Dr Pepper. The 139-year-old soda brand is now tied with Pepsi-Cola as the No. 2 carbonated soft drink brand in America behind Coke. The regular versions of Pepsi and Dr Pepper are neck and neck in a spot that Pepsi has held nearly every year for the past four decades, according to sales-volume data from Beverage Digest. Dr Pepper’s new ranking follows a steady climb over the past 20 years. Its ascent is a product of big marketing investments, novel flavors and a quirk in Dr Pepper’s distribution that has put it on more soda fountains than any other soft drink in the U.S. At the same time, consumption of regular Pepsi has fallen as its drinkers switch to Pepsi Zero Sugar or migrate to other drinks. #groceryindustry #soda Keurig Dr Pepper Inc. Jennifer Maloney Andrew Springate Beverage Digest https://lnkd.in/gjCeN4mF
19
2 Comments -
Reuben Katz
Don't listen to me, listen to Molson Coors Beverage Company... ✓ Beer displays are key to driving sales in grocery and liquor stores ✓ Brands on display build incremental sales ✓ Displays can be customized to fit large and small formats If you take one thing away from this blog post, it should be "cart stopper." If you're not consistently executing cart stoppers, give me a call! #NVISION #beer #beveragemarketing
8
3 Comments -
Cristie Mather
“We created this study for produce marketers and all food marketers to better understand how today’s curiosities will influence tomorrow’s trends,” said Cristie Mather, vice president, food for Curious Plot. “While it’s clear that simplicity and affordability are ruling the day, it does not take away from the fact that early adopters’ curiosity for fruits and vegetables, global flavors and functional ingredients remains strong.” 💡 Don't forget to download the 2024 Consumer Curiosity Report: https://bit.ly/4csBBfy #foodtrends #consumerresearch #foodmarketing #producemarketing #produce #fruitsandveggies
36
-
Scott Carter
How I almost screwed up Betty Crocker - a 2 part tale of failure and redemption Many years ago (too many) I was an innovation associate at General Mills in the convenience division. That meant my job was to take our awesome brands and create new items in convenience stores. The current playbook most successful companies were using was to take well established grocery items and make them bigger - super size it baby! The convenience channel wasn’t typically one where consumers spent a lot of time browsing - the average in and out time was less than 5 minutes. That’s gotta be just small thinking right? So I launched Betty Crocker Devils Food Bites and Cookie Bars. These things tasted amazing and I committed nearly every innovation sin in the process. I say nearly because they did taste great - thanks R&D team! So where did I F up? 1. There was no frame of reference. Consumers weren’t buying these items at their grocery store so they couldn’t walk in to a c-store and say ‘wow, how cool for me to be able to get these here’ - I was relying on a consumer to discover something new in a channel that was already more $$ where they were time constrained 2. We wanted to be in the confection set because these tasted like ‘sweet rewards’ - problem is Betty wasn’t known for confection, we didn’t have any relationships to get them in there so we ended up in the warehouse set with things like Chips Ahoy. This meant we were now a fish out of water. Future me would have stopped right here when we found out it was a no go. But I was new with an MBA so why let that stop us. 3. The brand fit was off. Berry is known for accessible, easy to make, homemade treats. These were already made and seemed fancy. Not the traditional offering so even for Betty super fans it was a stretch. We even had fancy gold packaging. So… suffice to say. It didn’t work. It was short lived and I learned a lot. 1. It’s hard to break channel and category norms. If you want to break from the pack you need a lot of time, $, and a dash of luck. 2. If you can’t land in the aisle you need to, it’s going to be an uphill battle. Don’t just take distribution to get it. Not all distribution is good and the turns data for like items in the space should have stopped us from shipping out of the gates. 3. If you’re going to take a 100 year old brand and extend it to a new channel - start by doing a job it does well. And then, maybe only then, get fancy with the gold packaging. :) Stay tuned tomorrow for how I learned my lesson and made it up to Betty Crocker. But first, I can’t be alone here. What innovation sins have you made and what did you learn. Comment 👇🏽 ----- Enjoying these posts? Don't miss out! Click the 🔔 on my profile, I post every day around 7 central. And be sure to follow me for the latest and greatest. #innovation #consumerproducts #brandbuilding #brandidentity #positioning
125
44 Comments
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More