Terrence Richardson

In this episode of Marketer’s Edge, Mark Sneider talks financial services firms marketing with Mark Cohen, Senior Vice President, Marketing Manager of Advisory Services for Mesirow. If your ad agency focuses on financial services firms marketing, you should watch this episode of Marketer’s Edge.

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Learn how to collaborate proactively and frequently with your finance and leadership teams to synchronize your marketing initiatives with the organization’s strategic goals and secure internal support on success metrics before launching your programs. Read Ally Akins new The Financial Brand piece here! #bankmarketing

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Learn all about ACH electronic payments and why they benefit you and your advertisers. #ACHpayments #electronicpayments https://ow.ly/MUTi50QSEjF

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From account concentration to automated sweeps, WesBanco's liquidity management services puts the focus on simplicity to maximize your cash position. https://lnkd.in/ex78qvMr #LiquidityManagement #BusinessBanking #FinancialSolutions

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In her latest article, Katia Ramirez highlights the crucial role of marketing reports in driving strategic growth and informed decision-making for associations Read more: https://loom.ly/EJARKsk

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Why are consumers spending less on stuff and more on experiences? Are we feeling like we have more wealth post-Covid, or do the numbers not add up?⁠ ⁠ Listen & subscribe to Around The Horn in Wholesale Distribution wherever you get your podcasts.⁠ ⁠ #consumerspending #wealth #economics #newpodcast

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Are you here with us at #Payments2024? Be sure to catch this #FinTech demo later today on payment fraud prevention and reporting with Jaime Berg, Director, Sales. Take this opportunity to enhance your institution's capabilities as Jaime dives into ACH and Check Positive Pay, EDI Translation, and ACH Returns and NOCs Reporting. Take a minute to catch up with our recent blog post "Commercial Banking Solutions: Winning Complex Accounts" 👉 https://bit.ly/4aZJXe2 #ACHCreditPayments

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💰 Cash-Based Marketing Focus: Prioritize generating cash rather than P&L profit, ensuring more liquid assets. 🚀 Ready to Dive In? This video from the Elevar Summit is a must-watch. Learn how to focus your marketing strategies on cash generation with Taylor Holiday.  👉 Watch the video now: https://lnkd.in/gMw27e5B #CashFlow #MarketingStrategy #BusinessGrowth #ElevarSummit #DigitalMarketing

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Expertly navigating the ever-evolving #FinancialServices landscape can prove difficult for even the most seasoned of #marketing executives. Watch our lunch and learn session with The Financial Brand, Michael Scicolone and Star One Credit Union’s Ryan Barringer. Hear them walk you through a complete toolkit of #data, insights, and resources to help you understand where your greatest risks lie, address them proactively with optimal results, and outperform your competition on all levels. https://lnkd.in/dgMK_p6Q

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Are consumers feeling the strain of higher prices and becoming over reliant on credit cards? Silvio Tavares, President and CEO of VantageScore® discusses the state of credit card delinquencies and consumer credit health on Marketplace by APM    Silvio Tavares, President and CEO of VantageScore, spoke with Marketplace Radio Senior Correspondent Kimberly Adams to discuss the rise in credit card delinquencies, which are up year over year. The average VantageScore credit score is healthy at 702, but hides a bifurcated market. Two different Americas.      “That lower consumer is increasingly falling behind on credit balances and that’s really where we’re seeing the localization of increased delinquencies,” said Silvio.      Listen to Silvio’s full interview here: https://lnkd.in/e4Np6zqY Read more about consumer credit insights with CreditGauge: https://lnkd.in/eVpUFtcy

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Discover the power of cultural relevance and enhance your brand's impact with our latest article on strengthening connections through a mobile-first approach. 🌟📱 Learn how to effectively engage with the Hispanic market and boost your brand's presence by incorporating cultural insights into your mobile strategies: https://bit.ly/3yilxxT #MobileMarketing #MarketSegment #HispanicMarket #LatinoMarket #MediaCulture

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"Digital capabilities touch so many aspects of banking today that we know it’s time to elevate the discussion." Check out #YPRClient's insights in the May BAI Executive Report: “Unlock what’s next for digital.” https://hubs.la/Q02FVY2s0 #BAI #Fintech #FintechRocks #DigitalBanking #CX #CustomerExperience #YPR #YorkPublicRelations

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🎙️ Dive into the latest episode of Bankadelic's podcast with Pulsate CEO Sarah Martin! Listen in as Sarah and Lou Carlozo unpack the future of digital banking. From the rise of fintech to evolving consumer expectations, this episode covers all things consumer engagement and how to get yours soaring! 🚀 Listen here: https://lnkd.in/e59VtC3w #Bankadelic #DigitalBanking #ConsumerEngagement

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Driving growth in today's uncertain economic climate is challenging, but not impossible! Christopher Abelt's latest article shares key success factors for bank marketers in 2024, including shifting marketing priorities, personalization through data analytics, and overcoming budget constraints. Find out how to create content that drives deeper customer engagement and proves the value of marketing to your C-suite: https://lnkd.in/eRt2qn5g #BankMarketing #DigitalBanking #CustomerEngagement

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Will fintech and banking merge? Your answer to that question probably looks very different depending on what part of the industry you work in. Our CEO Rory Holland, has some thoughts he shares here on LinkedIn, and also in a recent blog post: https://lnkd.in/eEadaRf6 #fintech #digitalmarketing #financialservices

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