“Sonya is a brilliant storyteller and excellent marketer whom I had the pleasure of working closely with at Forbes for over a year. She’s meticulous, innovative, and consistently blew me away with her ability to push the envelope of where and how we message our audiences. From social strategy, e-books, the monthly Connections digest, and everything in between, she is exceptional at crafting data-driven content designed to captivate. Sonya is a true standout; I cannot recommend her enough, and I hope our professional paths cross again.”
About
Sonya Matejko thrives off of self-expression and helping people and brands express…
Contributions
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What are effective ways to use storytelling to instill hope in copywriting?
Solid copywriting will make someone naturally want to engage. Make sure your CTA gives them an opportunity to do so. I also second what Gil says below, lead with benefits. As another example of this, imagine you're signing up for a sleep meditation app because you are exhausted and haven't slept a wink all week. You're between two. One says "download now" the other says "get better sleep ASAP." Which one do you choose?
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What are effective ways to use storytelling to instill hope in copywriting?
Your messaging is more likely to go viral when it's positive. In one study, Jonah Berger and Katherine L. Milkman sought to find what makes online content go viral; their findings showed that content that elicits high-arousal positive emotions like awe or high-arousal negative emotions like anger is more likely to go viral than content evoking low-arousal emotions like sadness. Furthermore, the same study found that positive content > negative content has a higher change of going viral. Data (and positive copy!) for the win.
Activity
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I refuse to up my “readability score” just to garner more reach, for I have no desire to contribute to the degradation of patience and intellect…
I refuse to up my “readability score” just to garner more reach, for I have no desire to contribute to the degradation of patience and intellect…
Liked by Sonya Matejko
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People often ask me what motivated me to do my own thing and exchange corporate life 🤓 for a solopreneur life✨. I’ll tell you my answer, but I…
People often ask me what motivated me to do my own thing and exchange corporate life 🤓 for a solopreneur life✨. I’ll tell you my answer, but I…
Posted by Sonya Matejko
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Did you you know in that in the summer of 1987 a pod of orcas started wearing dead salmon on their heads as hats, creating an ongoing fashion trend…
Did you you know in that in the summer of 1987 a pod of orcas started wearing dead salmon on their heads as hats, creating an ongoing fashion trend…
Liked by Sonya Matejko
Experience & Education
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Nurtured Narratives
View Sonya’s full experience
See their title, tenure and more.
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Licenses & Certifications
Publications
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Fluorescent Blossoms
Vagus Magazine - Issue No. 5 - Spring 2022
See publicationVagus Magazine Issue No. 5, Spring 2022. A collection of artwork and inspirational stories from artists and creative entrepreneurs around the globe.
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All the Things We All Know but too Afraid to Say
iUniverse
See publicationI've always had a passion for writing. Throughout the years I have written poems, prose and social media posts. But in the 8th grade I asked my parents if I could self publish a book of my poetry, and this is that book. My 8th grade writing style can easily be edited. However, I use it as an example of my drive and ambition, even at a young age.
Languages
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Polish
Native or bilingual proficiency
Recommendations received
9 people have recommended Sonya
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My new favorite term is “Life Ops” It’s everything it takes to keep a family running. Just like ops at any business. It’s… 🔹Day-to-day…
My new favorite term is “Life Ops” It’s everything it takes to keep a family running. Just like ops at any business. It’s… 🔹Day-to-day…
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I spoke to 10 different VPs about hiring for content. They all said something I was surprised to hear: They hired content when they knew they…
I spoke to 10 different VPs about hiring for content. They all said something I was surprised to hear: They hired content when they knew they…
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I'm just going to set this right here... Given the options, THIS is our best option. Kamala is our best option. And now I need for all the white…
I'm just going to set this right here... Given the options, THIS is our best option. Kamala is our best option. And now I need for all the white…
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I don't have a price. I have a value. I am not for everyone. And everyone is not for me. It helps me so much that so many advertising professionals…
I don't have a price. I have a value. I am not for everyone. And everyone is not for me. It helps me so much that so many advertising professionals…
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When it comes to planning for change for the rest of this year, most leaders I speak to mention one major concern: how employees will respond. Will…
When it comes to planning for change for the rest of this year, most leaders I speak to mention one major concern: how employees will respond. Will…
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Appreciation isn't something I take for granted, and I want to offer my sincerest thanks to Chris Bibey and the incredible network he's created. If…
Appreciation isn't something I take for granted, and I want to offer my sincerest thanks to Chris Bibey and the incredible network he's created. If…
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I see we’re talking about rates in journalism again. So here we go: as it’s becoming increasingly unviable to live in Seattle on less than…
I see we’re talking about rates in journalism again. So here we go: as it’s becoming increasingly unviable to live in Seattle on less than…
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Honored to be named on the inaugural Black Professionals in International Affairs - BPIA Power 50 List. BPIA's Power 50 List recognizes 50…
Honored to be named on the inaugural Black Professionals in International Affairs - BPIA Power 50 List. BPIA's Power 50 List recognizes 50…
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