About
Articles by Allison
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Acxiom to Sell Its Consumer Data Business: This Marketer Has Questions
Acxiom to Sell Its Consumer Data Business: This Marketer Has Questions
By Allison Shaffron
Activity
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Business is tough. The agency world is tough. And then there is something else... like when a major agency cans agency veterans of 29 and 25 years…
Business is tough. The agency world is tough. And then there is something else... like when a major agency cans agency veterans of 29 and 25 years…
Liked by Allison Shaffron
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I was looking over the Ad Age Agency A-List awards and noticed something interesting: the majority are independents. In fact, the vast majority of…
I was looking over the Ad Age Agency A-List awards and noticed something interesting: the majority are independents. In fact, the vast majority of…
Liked by Allison Shaffron
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We are so grateful to The Trade Desk for inviting Kay Wesolowski to speak on their International Women's Day panel at #SXSW! It was truly an…
We are so grateful to The Trade Desk for inviting Kay Wesolowski to speak on their International Women's Day panel at #SXSW! It was truly an…
Liked by Allison Shaffron
Experience & Education
Licenses & Certifications
Volunteer Experience
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Associate Board Member
Sarah's Circle
- 3 years
Social Services
Event & Fundraising Committee
Sarah's Circle is a non-profit organization with a mission of serving women who are homeless or in need of a safe space. Sarah's Circle has provided support for thousands of women since 1979.
Today, Sarah’s Circle offers a variety of services – comprehensive physical services, permanent supportive housing, clinical services, a network of resources, and a community – to more than 900 women a year who are affected by homelessness. We encourage women to…Event & Fundraising Committee
Sarah's Circle is a non-profit organization with a mission of serving women who are homeless or in need of a safe space. Sarah's Circle has provided support for thousands of women since 1979.
Today, Sarah’s Circle offers a variety of services – comprehensive physical services, permanent supportive housing, clinical services, a network of resources, and a community – to more than 900 women a year who are affected by homelessness. We encourage women to empower themselves by rebuilding both emotionally and physically; realizing their unique potential as women. -
ESL Tutor
Erie Neighborhood House
- 4 years
Education
At Erie Neighborhood House, we’re committed to the growth and development of our community members. We offer English as a Second Language (ESL) for adult participants. This classroom-based program is curriculum-heavy and offers rolling admission to those interested.
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Board Member, Illinois Chapter
Gift of Adoption Fund
- 2 years
Children
Since its inception in 2003, The Illinois Chapter of Gift of Adoption has awarded more than $955,000 to complete adoptions for more than 285 children. These grants have given parentless children from around the world and the United States permanent homes and the chance to thrive.
Board members are responsible for building awareness and raising funds for this rapidly growing, energetic, national, nonprofit dedicated to putting adoption in reach for the millions of children world-wide…Since its inception in 2003, The Illinois Chapter of Gift of Adoption has awarded more than $955,000 to complete adoptions for more than 285 children. These grants have given parentless children from around the world and the United States permanent homes and the chance to thrive.
Board members are responsible for building awareness and raising funds for this rapidly growing, energetic, national, nonprofit dedicated to putting adoption in reach for the millions of children world-wide without a family. Gift of Adoption inspires adoption by providing grants to qualified parents – giving children without families permanent homes and the chance to thrive. -
Volunteer
SuitUp Incorporated
- 1 month
Education
Judge in the Givsly x SuitUp Bootcamp marketing competition
This year’s challenge was to create a socially-inclusive marketing campaign for a brand (Instagram, Oreo, Taco Bell, or Wendy's) that targets Gen Z and drives sales through digital and mass media outlets.
The goal by the end of the experience is to have these students see the corporate world as a part of "their world" and know that job titles such as CEO, CMO, Creative Director, Media Strategist, are in their grasp…Judge in the Givsly x SuitUp Bootcamp marketing competition
This year’s challenge was to create a socially-inclusive marketing campaign for a brand (Instagram, Oreo, Taco Bell, or Wendy's) that targets Gen Z and drives sales through digital and mass media outlets.
The goal by the end of the experience is to have these students see the corporate world as a part of "their world" and know that job titles such as CEO, CMO, Creative Director, Media Strategist, are in their grasp.
SuitUp equips students for life beyond the classroom by partnering with schools/youth organizations and businesses to develop, organize, and implement engaging educational competitions in communities across the US, Canada, and the UK. Students need to be active learners and innovators when it comes to career awareness and their education — not passively listening to professionals at a career day. -
Volunteer
Be My Eyes
- Present 2 years 7 months
Social Services
Be My Eyes brings sight to blind and low-vision people.
The free, app-based service is made up of a global community of blind and low-vision people and sighted volunteers. Be My Eyes captures the power of technology and human connection to bring sight to people with vision loss. Through a live video call, volunteers supply blind and low-vision users with visual assistance for tasks ranging from matching colors, to checking if the lights are on, to preparing dinner.
Honors & Awards
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Global Awards (2 wins)
NYF The Global Awards, Health & Wellness and Pharma
Orexo, "Out the Monster"
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Gold Lion, Health
Cannes Lions
Orexo, "Out the Monster"
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Honorable Mention, Best Digital Consumer Brand
Cynopsis Digital's Model D Awards
Orexo, "Out the Monster"
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Effie
Effie Worldwide
2011 SILVER
Category: Agricultural, Industrial & Building
Campaign: Delta Touch2O Technology "Hands"
Recommendations received
7 people have recommended Allison
Join now to viewMore activity by Allison
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In Austin for SXSW next week? Check out this fantastic #InternationalWomensDay panel hosted by The Trade Desk honoring women in media and featuring…
In Austin for SXSW next week? Check out this fantastic #InternationalWomensDay panel hosted by The Trade Desk honoring women in media and featuring…
Liked by Allison Shaffron
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Wondering where to get started when adopting AI as a marketer? Dabbled with ChatGPT but not sure where to explore next? Curious about data security…
Wondering where to get started when adopting AI as a marketer? Dabbled with ChatGPT but not sure where to explore next? Curious about data security…
Liked by Allison Shaffron
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