Serguei Netessine

Greater Seattle Area Contact Info
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    Public Speaking, Management Consulting, and Training

About

Serguei Netessine is Senior Vice Dean for Innovation and Global Initiatives and Dhirubhai…

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Experience & Education

  • The Wharton School

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Publications

  • #500 Corporations: How the World's Biggest Companies Deal with the Startup Revolution

    500 Startups and INSEAD

    500 Startups and INSEAD have teamed up to create the ultimate guide for corporations looking to engage with startups. Key Findings:
    - 68% of the top 100 companies from the Forbes Global 500 are already engaging with startups.
    - The majority (61.7%) of the Unicorns mentioned by the Wall-Street journal under The Billion Dollar Startups Club have raised from at least one corporate (not including investment firms and banks).
    - The top 100 companies are working with startup two times more…

    500 Startups and INSEAD have teamed up to create the ultimate guide for corporations looking to engage with startups. Key Findings:
    - 68% of the top 100 companies from the Forbes Global 500 are already engaging with startups.
    - The majority (61.7%) of the Unicorns mentioned by the Wall-Street journal under The Billion Dollar Startups Club have raised from at least one corporate (not including investment firms and banks).
    - The top 100 companies are working with startup two times more intensely than the last 100 companies of the Forbes Global 500

    Other authors
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  • The Risk-Driven Business Model: Four Questions that will Define your Company

    Harvard Business Press

    How to outsmart risk

    Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns.

    The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk—information risk, when you make decisions without enough information, and incentive-alignment risk, when…

    How to outsmart risk

    Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns.

    The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk—information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers’ incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world.

    INSEAD’s Karan Girotra and Serguei Netessine, noted operations and innovation professors who have consulted with dozens of companies, walk you through a business model audit to determine what key decisions get made in a business, when they get made, who makes them, and why we make the decisions we do.

    By changing your company’s key decisions within this framework, you can fundamentally alter the risks that will impact your business.

    This book is for entrepreneurs and executives in companies involved in dynamic industries where the locus of risk is shifting, and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart, and dozens of other global companies.

    The Risk-Driven Business Model demystifies business model risk, with clear directives aimed at improving decision making and driving your business forward.

    Other authors
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Languages

  • Russian

    Native or bilingual proficiency

  • French

    Limited working proficiency

  • English

    Native or bilingual proficiency

Organizations

  • American Association for the Advancement of Science

    -

    - Present

  • INFORMS

    President, Manufacturing and Service Operations Management Society

    -

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