“As soon as Sean was put on as the senior strategist for the development of a digital activation strategy for Crayola I knew we were in good hands. Sean's professionalism, deep understanding of the digital landscape and frank analysis of our situation were exactly what we needed to develop a plan that our stakeholders could endorse and would drive results. It was an absolute pleasure to work with Sean.”
Boston, Massachusetts, United States
Contact Info
6K followers
500+ connections
Activity
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Hasbro's earnings reveal Monopoly Go! made $3 billion in just over a year, making it one of the most successful mobile video game launches of all…
Hasbro's earnings reveal Monopoly Go! made $3 billion in just over a year, making it one of the most successful mobile video game launches of all…
Liked by Sean Corcoran
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I spent the last two days at the Ad Age Small Agency Conference. One of the things I realized is just how long I’ve known and worked with some of…
I spent the last two days at the Ad Age Small Agency Conference. One of the things I realized is just how long I’ve known and worked with some of…
Liked by Sean Corcoran
Publications
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Thriving On The New Facebook: Four Steps For Your Brand
AdAge
In the wake of Facebook's fMC event, the advertising world is understandably abuzz about brand timelines. While brand timelines have tremendous potential and are quickly becoming a table stake for brand perception, the most important announcement was over shadowed.
That's the fact that most premium advertising on Facebook must now originate from the brand page (what Facebook regards as the brand's "mission control"). This is a big deal because it speaks to a larger trend that social…In the wake of Facebook's fMC event, the advertising world is understandably abuzz about brand timelines. While brand timelines have tremendous potential and are quickly becoming a table stake for brand perception, the most important announcement was over shadowed.
That's the fact that most premium advertising on Facebook must now originate from the brand page (what Facebook regards as the brand's "mission control"). This is a big deal because it speaks to a larger trend that social marketing is enforcing on the marketing world: the need for seamless management of earned, owned and paid media in real time. -
How To Develop An Interactive Marketing Content Plan
Forrester Research
A primer on how to develop agile content across social media platforms
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Where's Your Company's Social Maturity?
Forbes
Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make fundamental changes to resources, skills, tools, processes, and culture. Forrester calls this process of change "social maturity," and it consists of five stages: 1) dormant; 2) testing; 3) coordinating; 4) scaling and optimizing; and 5) empowering the workforce.
Other authorsSee publication -
How To Test Emerging Technologies
Forrester Research
Advice on how to test the overwhelming swath of new technologies for marketing based on research across dozens of leading brands
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Using Paid And Earned Media Together
Forrester Research
Practicing "capital M" media - combining paid media options with earned media opportunities - is crucial for successfully communicating with audiences in the digital age
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The Future Of Agency Relationships
Forrester Research
Digital technologies are changing marketing and therefore they're changing agencies. The world of the Mad Men is ending and all "unbundled" agencies are in a great race to the top of the marketer's food chain.
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No Media Should Stand Alone
Forrester Research
Defining the terms "Earned, Owned, And Paid Media" in digital marketing with the corresponding blog post still ranking #1 for that search term on Google today:
http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html -
Top Social Computing Predictions For 2009
Forrester Research
With adoption of all Social Computing technologies increasing in 2008, brands will move beyond experimentation and focus on real business impact in 2009. New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities. Brands will start to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback. As a result, we recommend that interactive marketers start efforts now, embracing…
With adoption of all Social Computing technologies increasing in 2008, brands will move beyond experimentation and focus on real business impact in 2009. New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities. Brands will start to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback. As a result, we recommend that interactive marketers start efforts now, embracing listening platforms that help monitor brand while taking advantage of the recession to gain experience with social applications.
Other authorsSee publication
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Join now to viewMore activity by Sean
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Our sports journey continues with Prime Video and the NBA announcing a landmark 11-year global media rights agreement beginning in 2025. I personally…
Our sports journey continues with Prime Video and the NBA announcing a landmark 11-year global media rights agreement beginning in 2025. I personally…
Liked by Sean Corcoran
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Icon of the Seas has been named one of the World's Greatest Places by Time Magazine. This game changing ship embodies over 50 years of innovation in…
Icon of the Seas has been named one of the World's Greatest Places by Time Magazine. This game changing ship embodies over 50 years of innovation in…
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Redefining the vow to health: “I take you, body, in sickness and in health from this day forward — through good times, bad times, and all the…
Redefining the vow to health: “I take you, body, in sickness and in health from this day forward — through good times, bad times, and all the…
Liked by Sean Corcoran
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Happy to be an early adopter of prime video
Happy to be an early adopter of prime video
Liked by Sean Corcoran
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Sharing a "brag" post from my son who recently graduated (with honors) from the Isenberg Business School at UMass. He's currently looking for a FT…
Sharing a "brag" post from my son who recently graduated (with honors) from the Isenberg Business School at UMass. He's currently looking for a FT…
Liked by Sean Corcoran
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Affordable, and accessible , education changed my life. We have an obligation to offer the same to future generations.…
Affordable, and accessible , education changed my life. We have an obligation to offer the same to future generations.…
Liked by Sean Corcoran
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Today we lost a legend. Not just an advertising legend, but a legend on a human level. For those who worked at HHCC or knew Jack, our feeds are…
Today we lost a legend. Not just an advertising legend, but a legend on a human level. For those who worked at HHCC or knew Jack, our feeds are…
Liked by Sean Corcoran
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Jack Connors, co-founder of our Boston neighbor Hill Holliday, once described effective leaders as Bold. Respectful. And Generous. If there is one…
Jack Connors, co-founder of our Boston neighbor Hill Holliday, once described effective leaders as Bold. Respectful. And Generous. If there is one…
Liked by Sean Corcoran
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Hi - Today is a bittersweet day as I announced that May 30th, 2025 will be my last day as CEO of the 4A's after what will be 8 years. It's time to…
Hi - Today is a bittersweet day as I announced that May 30th, 2025 will be my last day as CEO of the 4A's after what will be 8 years. It's time to…
Liked by Sean Corcoran
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4 days until the Opening Ceremony of the Paris 2024 Olympic Games - very excited to share this Team USA x NBC Roblox experience with a new generation…
4 days until the Opening Ceremony of the Paris 2024 Olympic Games - very excited to share this Team USA x NBC Roblox experience with a new generation…
Liked by Sean Corcoran
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A great team effort by Topgolf , Anomaly , and Jim Henson's Creature Shop to bring Birdie & Chaz to life! https://lnkd.in/ejiNJeN4
A great team effort by Topgolf , Anomaly , and Jim Henson's Creature Shop to bring Birdie & Chaz to life! https://lnkd.in/ejiNJeN4
Liked by Sean Corcoran
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Celebrated 5 years with the entire Quan Media Group team on Friday The most important thing to me as we look ahead to the next 5 years? Keep…
Celebrated 5 years with the entire Quan Media Group team on Friday The most important thing to me as we look ahead to the next 5 years? Keep…
Liked by Sean Corcoran
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What a week! We officially welcomed and named our newest ship, Utopia of the Seas to our fleet. Could not be prouder of the team in what was an…
What a week! We officially welcomed and named our newest ship, Utopia of the Seas to our fleet. Could not be prouder of the team in what was an…
Liked by Sean Corcoran
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Proud of our team at ŌURA and our support of scientists from Naval Health Research Center (NHRC) utilizing ŌURA rings during deployment. Our goal is…
Proud of our team at ŌURA and our support of scientists from Naval Health Research Center (NHRC) utilizing ŌURA rings during deployment. Our goal is…
Liked by Sean Corcoran
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Congratulations to all of the teams at Netflix! We led all other studios with 107 Emmy nominations.
Congratulations to all of the teams at Netflix! We led all other studios with 107 Emmy nominations.
Liked by Sean Corcoran
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Kraft Heinz has hired former Pepsi marketer Todd Kaplan as chief marketing officer for North America, as the food giant looks to fuel new growth for…
Kraft Heinz has hired former Pepsi marketer Todd Kaplan as chief marketing officer for North America, as the food giant looks to fuel new growth for…
Liked by Sean Corcoran
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New Balance is proud to officially announce a long term partnership with the WNBA, in a multi-year agreement focused on digital media, broadcast and…
New Balance is proud to officially announce a long term partnership with the WNBA, in a multi-year agreement focused on digital media, broadcast and…
Liked by Sean Corcoran
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