Sandra Chesire

Lot's of great information in this article featuring the Digital Experience team at 9Rooftops!

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As I’m looking for my next opportunity, I’ve encountered an awful lot of roles in the creative ops space that report into creative teams/leaders. These roles are typically focused within the boundaries of the creative process, i.e. in-house creative resources and the process of request/intake through production/delivery. The problem here is that this focus stops short of effectively solving for the entire content go-to-market process. For some time now, I have felt organizations should focus on the entire content supply chain, i.e. the interaction of marketers, in-house creatives, and external agencies through the entire go-to-market process (planning, creation, delivery, measurement of content). In order to do this effectively the creative ops function should report into marketing ops. I’ve been lucky enough to be successful in this scenario. There are so many advantages to gain from this structure, the biggest being the foundational element of data. Both the creative ops and marketing ops functions are there to support the marketing department’s entire go-to-market motion. The sooner they align to a common taxonomy and data language, the sooner everyone across that journey will be on the same page. I found Amy Strickland’s (Principal, Marketing Operations Consulting Practice - Cella) take on this very supportive of this thinking. You can get her full take on this in Nish Patel’s Creative Ops podcast.

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Want to learn more about the opportunity of in store media? This quick read tees up several key factors to watch: https://lnkd.in/eGMk58Mp #nCountR #retailmedianetworks #instoreretailmedia

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Discover How the Radancy Talent Acquisition Cloud Can Simplify Your Talent Acquisition to Maximize ROI

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Who else is attending VidCon next month?! I'd love to schedule meet-ups. 📆 I'll be in Anaheim alongside Kate Finley, a featured panelist on Thursday's schedule. Kate will discuss how the creator economy can fuel growth and drive business success. 👏 Hope to see you (and my favorite influencers -- looking at you, Hank Green!) there. 😎 #VidCon #InfluencerMarketing #Influence #Influencers #Creators #CreatorEconomy

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Loud talkers vs. soft talkers. Here are some great tips to help each side meet in the middle to form a better connection. Do you adjust your tone and pace according to your audience? #communicating #goodcommunication #bestadvice

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👇 I've been 100% remote for 2 years now, and mostly remote since early 2020 (I wonder what sparked that?). In meetings with team members and clients, we usually have a bit of BS & chatting time. Most meetings are fun and are about getting the work done, so I feel good (and not drained) after. However, I still missed people time. Grabbing an afternoon coffee, a strategically-timed 4pm beer meet up, a lunch-hour walk, attending Tech Thursday or CMA events has really done a lot to keep me feeling connected to the local marketing community and to re-fill my connection metre.    Oddly, I find I have a lot more AFK-guilt while working from home than I ever did working in an office. In my old life, of course I'd grab coffee with co-workers or lunch with clients or pop-out for a personal meeting. Totally normal! But while working remote/from home, I feel like I'm playing hooky.

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Looking to sell your products on more digital channels but struggling with all the different marketplace requirements? Join us May 29 at 11 a.m. ET for a webinar on overcoming e-commerce data challenges!

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Exciting news! YOOBIC is now on the UKG Marketplace. Through this collaboration, YOOBIC brings innovative solutions to our customers by enhancing the working experience for frontline teams. Yoobic's AI-powered platform is available via a dedicated UKG tile to easily drive performance at scale with tasks, learning, and communications. Check them out on the UKG Marketplace: YOOBIC | UKG Marketplace. #UKGPartner #Frontlineworkers #AI

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Considering a switch from Salesforce Marketing Cloud to Braze? Our Stitch team is hosting an informational webinar to offer tactical tips on preparing for your migration. Here's what we'll talk about: ⚖  High-level differences between Salesforce and Braze 🗺  What to expect in the migration process 📤 Planning for nuances and differences between the platforms 💡 The top 3 most important things to consider when preparing for migration Register for the session on June 27th at 1pm ET. https://lnkd.in/ev9bg5rF

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KIKI is filling in market gaps by going directly to the consumer and listening to what they’re looking for...the result....a next-gen beauty company and community-powered commerce engine #brandstrategy #consumerinsights #brandinnovation

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We’re transparent and want you to be comfortable with our cold-calling campaigns. Take a listen to what Jason has to share about how we accomplish this.   Do you review your own sales team's calls for coaching and quality purposes? #salestipsandtricks #coldcalling #appointmentsetting

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Learn how Extu's #GoTuRewards platform is revolutionizing the way we handle rewards. This fast, efficient, and cost-effective solution is designed to meet all your reward needs seamlessly. #Efficiency #CostEffective #RewardsManagement #Innovation #CustomerExperience

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From cracking the code on employee retention to harnessing the power of AI, consider our newest guide your blueprint for the future of work. 🚀 Watch this video to learn more about evolving your people strategies. 🎥 Download your free copy today! ➡️ https://okt.to/i6WRVa #FutureOfWork #PeopleStrategy #Retention #AI #EmployeeWellness

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There are three areas that we want to better understand at nCountR: 1 - transparency. Do walled gardens work for the overall community? Should the in-store evolution learn from past challenges? 2 - depth. Without enough screens, do you really influence decisions? But what is “enough”? 3 - cost. If digital signage and advanced technology were cheap, would it be everywhere? Learn more about these areas: https://lnkd.in/dm29QSzg #instore #ncountr #retailmedianetworks #dooh

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Airbnb is no stranger to cinematic stays (cue: Downtown Abbey stay at Highclere Castle in 2019 https://lnkd.in/gZy2fzSJ). (Sigh, I missed that window.) But today, CNN reported their "icon" experience roll-outs including: >> Pixar Animation Studios's "Up" House (....that floats) >> Prince's "Purple Rain" Home >> X-Men '97 2D ...and more as posted by Creative Director Jay Ward below. What I love about this #OOH experience strategy is how Airbnb leans in on key brand partnerships leading with: >> Emotion 💕 >> Exclusivity 🤚 >> Scarcity 👀 Delivering a unique experience tailored to the super loyal fans who want to go beyond a movie or music performance. Makes total sense to me --- and paves the way for potential endorsements, placement advertising and delivering deeper customer loyalty. Nice move guys. #Airbnb #brandmarketing #Pixar

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I had such a great time with Catherine Kim, Shelby Bradley, Katie Hilgemann, and Hilary Maloney at the Beloved Tech Brands conference yesterday that Instrument was a sponsor of yesterday. All of the talks were fantastic, and it was wonderful to see so many of our clients speak about how they're building their own beloved brands. Here were a few key takeaways (all of which are core to our B2B practice at Instrument): 1. Not only can B2B marketing be as memorable and emotional as B2C marketing, but it needs to be in order to be impactful. Remember - businesses are made of humans. 2. Building a beloved brand isn’t just about marketing - it’s about every single touchpoint across a brand AND product AND marketing. The little things add up and matter. 3. Have. A. Plan. that’s unique to you, your stages, and your goals. It’s not about keeping up with the pack - the great ones will take the right risks and pave their own way. 

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