Rodolphe Ködderitzsch

There are several critical best practices to be aware of. Finding a unique voice is paramount—this means expressing personality and values authentically. Consistency in posting schedules and maintaining content quality keeps audience interest high. Interaction is crucial; responding to comments and messages shows appreciation and fosters community. Utilizing multimedia content like videos, images, and live streams keeps content fresh and engaging. Additionally, understanding and using analytics to refine strategies based on audience behavior ensures content relevance and impact. Lastly, collaborating with other creators and leveraging trending topics can expand reach and attract new followers, enhancing overall engagement and retention.

This is really one of the most important inflection points to build a viable and sustainable business as a creator. Most creators start earning revenue directly on platforms, usually through platform payouts and sponsored content. The savvy ones eventually realize that they cannot build a real business for the long term based solely on those revenue streams. They are too dependent on the platform; an algorithm update or policy change can permanently affect their bottom line, and they don't have a direct relationship with their audience. To build a viable business, creators need to add other revenue streams (such as courses, subscriptions or memberships, merch, licensing, private communities, etc) and become "multi-SKU".

In today's digital age, presenting yourself effectively online is crucial. Your bio on platforms like Twitter/X, Threads, or LinkedIn matters significantly, as does your profile picture. Think of yourself as a product or service and craft an elevator pitch that conveys your value. A great example is Paddy Galloway. His bio succinctly states his value proposition: "I grow YouTube channels. 10 billion+ views generated. 10+ years of experience. Worked with @Jesser @MrBeast @RedBull & many more. Building a YouTube accelerator." His profile picture, showing him holding a YouTube Creator Award, instantly establishes credibility. These simple elements together can create a powerful first impression and build trust with your audience.

Word of mouth and content are the two strongest levers to attract customers as a consultant in the creator economy. The industry thrives on connections and reputation, so focus on high-impact projects. Choose clients wisely and exceed their expectations so they recommend you. Writing online is also very powerful for reaching a broad audience. Use platforms like Twitter/X, Threads, LinkedIn, or Medium. Create "hook" threads on Twitter/X or Threads to direct traffic to longer posts on Medium, Substack, or your blog. Pick topics strategically—cover trends and research the most searched keywords. You can grow a successful consulting business in the creator economy by delivering high-quality content and building strong client relationships.

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A perfect example of this is Lenny Rachitsky. Lenny regularly shares stats and tips to grow a paid newsletter. There are great threads to find on Twitter/X where he shares his growth strategies, how he got to each stage, the details of his workload, his income, etc. By transparently sharing his journey, Lenny builds trust with his audience and provides valuable insights for other freelance writers looking to grow a newsletter. Tracking audience growth, engagement rates, and subscribers helps writers understand what works, make informed decisions, and continuously improve their strategy. By adopting a data-driven approach, writers can refine their craft, better meet the needs of their audience, and achieve their professional goals.