Rob Crumpler

San Francisco Bay Area Contact Info
10K followers 500+ connections

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About

Accomplished global business leader, customer-obsessed product and sales executive, and…

Activity

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Experience & Education

  • AlphaGames

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Licenses & Certifications

Volunteer Experience

  • Boy Scouts of America Graphic

    Volunteer of the Year 2020

    Boy Scouts of America

    - 4 years

    Children

    • Pinewood Derby Master for 4 Years.

  • Voices for Innovation Graphic

    Member, Technology Advocate

    Voices for Innovation

    - less than a year

    Civil Rights and Social Action

    • Voices for Innovation is a Microsoft Alumni program that promotes technology adoption and innovation for social causes.

Patents

  • Social Analytics System and Method for Analyzing Conversations in Social Media

    Issued US 20070214097

    Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.

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  • System and Method For Advertisement Targeting of Conversations in Social Media - United States Patent Application

    Filed US US 20090119173 A1

    Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current…

    Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current influence rankings. The influence ranking is used to perform online advertising targeting and placement. Additional marketing filters, such as demographics, historical performance, and return on investment, may be used to adjust an initial influence ranking based. The ad placement may also be expanded to include related conversations, inlinking sites, and/or outlinking sites.

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