“I've had the privilege and pleasure of working with Richard at the Milwaukee Journal Sentinel, Gannett, the Wisconsin Newspaper Association Foundation and now with Wisconsin Watch. Richard is a talented and skilled news business executive and excellent coach for building relationships, closing deals, developing multiple revenue streams, attracting new audiences. He's experienced with both for-profits and non-profits, legacy and startups. He's a collegial team leader and excellent listener who lifts up those around him.”
Menomonee Falls, Wisconsin, United States
Contact Info
16K followers
500+ connections
About
Contributions
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How can data-driven advertising strategies increase ROI?
Data-driven advertising strategies can increase ROI by providing a solid foundation for communication. Before and after advertising, data acts as both a guide and validation, helping to structure and confirm hypotheses. Advertising is essentially communication with a specific goal, and data substantiates the information being communicated, answering the what, why, and how. Without data, communication is aimless, relying on hope that a message will resonate, but without relevant statistics, it lacks cognitive affirmation and tangible results.
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How can role-playing exercises improve your sales prospecting training?
In role-playing, it's not just about explaining conversation pieces to a sales rep or manager; it's crucial to guide them through the entire process, from understanding their value proposition to navigating opportunities. Confidence is built by physically involving them in the exchange, whether through physical or virtual signatures, and walking them through the campaign or product/service delivery process. This seemingly basic step is often overlooked but plays a vital role in giving representatives the confidence to understand infrastructure, ensuring promises made to clients are delivered as communicated.
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You’re looking to improve your marketing skills. What are the most important tools to master?
Prioritize mastering tools that foster clarity in building trustworthy identities through pragmatic systems. Trust, a valuable but not inherent quality, demands articulating an authentic cause and executing a consistent communication strategy with discipline. While identifying value is crucial, the key skill lies in conveying a brand, its leaders, products, and individuals in a way that builds trust consistently across a broad audience or specific consumer demographics. This skill correlates with higher ROIs and conversions, ideally traceable to the marketing strategy efforts in a clear and unambiguous manner.
Activity
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I'm so grateful to California State University-Long Beach - College of Business for highlighting me in their latest "Rising & Shining" commencement…
I'm so grateful to California State University-Long Beach - College of Business for highlighting me in their latest "Rising & Shining" commencement…
Liked by Richard E. Brown
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Wow. S. Mitra Kalita is unstoppable. Brava!!!
Wow. S. Mitra Kalita is unstoppable. Brava!!!
Liked by Richard E. Brown
Experience & Education
Volunteer Experience
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Board Member
Omaha World-Herald
- 1 year 10 months
Social Services
The Omaha World-Herald's charitable involvement dates back to the 1890s, when the generosity of readers helped area farmers overcome bad crops and widespread unemployment. The "Tow Line," as it was known, became a symbol the newspaper used to stir public opinion and build support for a charity or an issue.
In 1910, The World-Herald renamed its charity Goodfellows. The program began as an effort to match 750 needy children with families who promised to provide them with a decent…The Omaha World-Herald's charitable involvement dates back to the 1890s, when the generosity of readers helped area farmers overcome bad crops and widespread unemployment. The "Tow Line," as it was known, became a symbol the newspaper used to stir public opinion and build support for a charity or an issue.
In 1910, The World-Herald renamed its charity Goodfellows. The program began as an effort to match 750 needy children with families who promised to provide them with a decent Christmas. In 1945, World-Herald Goodfellows Charities, Inc. was chartered as a nonprofit charitable corporation.
The charity provided assistance to thousands of families each year. Goodfellows has raised and distributed nearly $10 million since 1945. With The World-Herald paying all administrative costs, every dollar donated to Goodfellows goes directly to disadvantaged families.
Goodfellows assistance is diverse. First, year-round emergency funds are available to families with one-time urgent needs that cannot be met by any other public or private assistance. This is done in partnership with the United Way of the Midlands, Heartland Family Services, Catholic Charities, ENCAP and and Together, Inc. Second, holiday meals are provided to nearly 5,000 families and their children referred by area social service agencies. Lastly, in partnership with Holy Family Door Ministry and Omaha Public Schools' Project Help program, Goodfellows provides funds for clothing shoes and coats for thousands of underprivileged children. -
Diversity & Safety Committee Member
LPi
- 2 years 10 months
Education
As a member of the safety team at LPi, it is my responsibility to engage with and address all health and safety related matters related to the employees of LPi. This involves all things related to building maintenance, building codes, working conditions and potential hazards. As a member, I attend and contribute to monthly meetings, conduct safety walk-throughs, create and distribute safety documentation and collaborate with other safety committee colleagues on future safety planning projects.
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Panel Member - SEO Consultant Omaha
American Advertising Federation
- 1 month
Education
"6 in 60" - The event conducts a 60-minute discussion among six panelists. Each discussion has a specific topic. Event highlighted search engine optimization – a topic requested by members of AAF Omaha. The panel aimed to provide attendees tips for increasing website traffic through organic search as well as dive into more complex topics like the Google algorithm.
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Guest Speaker - Marketing & Business
Metropolitan Community College
- 1 month
Education
Spoke to a Marketing and Business class hosted by Adjunct Professor Terri Janelle-Miller to aid the class in a final project involving the developing, marketing and setup of a local community foundation website and marketing campaign founded by Vice Chairman Board of Governors of Metro Community College Fred Conley. Spoke and taught on what companies look for in media mixes, the importance of brand value and also understanding conversion and the importance of consumer perception.
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Co Finance Chair
WISCONSIN BLACK MEDIA ASSOCIATION
- Present 3 months
Civil Rights and Social Action
Honors & Awards
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2017 News Media Alliance Rising Stars (30 Under 30)
News Media Alliance
The program provides an opportunity to showcase the unique energy and knowledge that young professionals bring to news media companies. From journalists to advertising executives to photographers and social media experts, the Rising Star winners give off an excitement for what is to come – and it is their ideas that continue to push the industry forward.
https://www.newsmediaalliance.org/rising-stars-2017/
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Best Midsize-Market Deals Program Finalist 2013
Second Street Media
At the 5th annual Second Street Awards, Second Street Media celebrated some of the best promotions work being done by their nearly 3,000 media partners across North America. Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now! As a part of the Second Street Media deadline deals partnership program the Omaha World-Herald's dailydealomaha program was…
At the 5th annual Second Street Awards, Second Street Media celebrated some of the best promotions work being done by their nearly 3,000 media partners across North America. Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now! As a part of the Second Street Media deadline deals partnership program the Omaha World-Herald's dailydealomaha program was selected as one of the finalist for the Best Midsize-Market Deals Program Award in 2013.
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Best Retail Deal 2013
Second Street Media
At the 5th annual Second Street Awards, Second Street Media celebrated some of the best promotions work being done by their nearly 3,000 media partners across North America. Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now! As a part of the Second Street Media deadline deals partnership program one of the deals featured in July of 2013 was…
At the 5th annual Second Street Awards, Second Street Media celebrated some of the best promotions work being done by their nearly 3,000 media partners across North America. Daily Deal Omaha is a deal-of-the-day program that guarantees customers with absolutely no upfront cost, unmatched local media exposure, immediate results and viral buzz about your business right now! As a part of the Second Street Media deadline deals partnership program one of the deals featured in July of 2013 was Bellino Fireworks, a large, retails fireworks chain based out of Omaha, NE. The Bellino Fireworks deal promotion was a $30 voucher valid at each one of their many locations located throughout western Omaha. The deal performed extremely well and generated hundreds of sales and a great advertising budget for Bellino Fireworks at the Omaha World-Herald in 2013.
Languages
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English
Native or bilingual proficiency
Recommendations received
44 people have recommended Richard E.
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Exaggerated, misleading, correct: How Wisconsin Watch rated 10 statements made at the Republican National Convention. https://lnkd.in/guqGvezM
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Now that you have learned about the HBCU Collaborative, we are thrilled to introduce our inaugural program: The Online Publishing Lab. Our goal is to…
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We are excited to introduce INN’s newest board member, graciela mochkofsky. Graciela is the dean of Craig Newmark Graduate School of Journalism at…
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For news publishers in the post-print era, sponsorships are a unique way to package advertising to provide the client with closer alignment to a…
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